GOVERNMENT OF INDIA
English language

Home | MyGov

Accessibility
Accessibility Tools
Color Adjustment
Text Size
Navigation Adjustment
Screen Reader iconScreen Reader
Menus
Sticky Menu

How to increase the demand of Indian silk products in the country as well as abroad?

How to increase the demand of Indian silk products in the country as well as abroad?
Start Date :
Jan 01, 2015
Last Date :
Jul 17, 2015
04:15 AM IST (GMT +5.30 Hrs)
Submission Closed

Silk, the Queen of textiles, is adored by all for its sheer sheen, luster, elegance, class and comfort. It has several natural properties like natural sheen, inherent affinity for ...

Silk, the Queen of textiles, is adored by all for its sheer sheen, luster, elegance, class and comfort. It has several natural properties like natural sheen, inherent affinity for dyes and vibrant colours, light weight, resilience and excellent drape etc. which makes it distinct from all other fibers both natural and man-made. Though silk products are consumed more by urban rich, its production is highly employment oriented, low capital intensive and remunerative that churns out value added products of economic importance, especially the rural people.

India is the second largest producer of silk in the world and the silk industry provides employment to about 7.8 million people in the rural and semi-urban areas in the country. The women participation in various activities in silk value chain is about 54%. The silk always attracts competition from synthetic fibers, though which look like silk.

Share your ideas and opinions on how to increase the demand for Indian silk in the country as well as abroad by exploring new products, designs, markets, fashion, trends, promotion measures, target groups, etc.

Reset
Showing 1209 Submission(s)
KIRAN MATHEW
KIRAN MATHEW 11 years 8 months ago
Incease production, improve quality, introduce varity in products, and make it available in foreign markets at lower price tags initially. And also by making a web portal by which any customer can customise his materials and the portal calculates the fesiblity, time of production and allotment of job to wevers with required patterns and material. Such that all silk manufactured is taken by the people connected with the portal and distributted by them to weavers who are compitent to complet it.
Dislike (0)
Reply
Report Spam
Ritika Sharma
Ritika Sharma 11 years 8 months ago
Indian silk can be graded based on quality and branded for international clothing companies. Quality assurance and grading will go on to establish name for silk used as raw material. It will also arouse interest of international designers. If western wear and innovative designs are promoted in silk, huge foreign demand can also be generated.
Dislike (0)
Reply
Report Spam
Comments (2)
Ritika Sharma
Ritika Sharma 11 years 8 months ago
Silk should not be confined just to females. Male clothing lines and designer products should be introduced under a new brand. Secondly demand for silk is higher for occasions such as weddings. Letting Fashion campuses like NIFT do special Live projects for silk in western wear and introducing those designs on e-commerce as well as social media platforms can increase the interest in silk and its usage.
Dislike (0)
Reply
Report Spam
Balakrishna shetty
Balakrishna shetty 11 years 8 months ago
social justice - word/ logic is abused. in the name of social justice vindictive politics is played against upper class, particularly economically backward upper class though they are high merit.they should never feel accused for some thing practiced by their ancester generations. you can not convert a tribal / or some one in to a scientist over night by reservation. merit has to be respected for genuine growth.
Dislike (0)
Reply
Report Spam
Ritika Sharma
Ritika Sharma 11 years 8 months ago
Khadi gramodyog bhavan can be rebranded. Its marketing strategy needs to be revisited to target the young professionals (both males and females) Khadi Bhavan should introduce its line of products specially designed for professionals in Lakme Fashion week, will lifestyle fashion week etc. This brand has the potential and already established customer connect. Launching as medium to premium price segment wear, it can reap good margins and can also give competition to premium brands.
Dislike (0)
Reply
Report Spam
lavkush varma
lavkush varma 11 years 8 months ago
Less demand of indian silk is due to low production due to costly row material and. Old technology. We require to modernise the idustry and increase the use of new machine. After that we have to approach farmer to start to produce silk. That will help to increase revenue of farmer and their lifestyle. Also that leads to easily availibity of row material. After that marketing is must thing. Start advertising internationaly and nationaly by t.v. channel by government it self and show the quality
Dislike (0)
Reply
Report Spam
VIKRAM KUMAR
VIKRAM KUMAR 11 years 8 months ago
Start a machine design contest for low cost production for silk made cloths. Eg design of T-shirt, sari, skirt, scalf, shirt, dhoti, silk-cotten mix product.
Dislike (0)
Reply
Report Spam
Sticky Menu