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How to increase the demand of Indian silk products in the country as well as abroad?

How to increase the demand of Indian silk products in the country as well as abroad?
Start Date :
Jan 01, 2015
Last Date :
Jul 17, 2015
04:15 AM IST (GMT +5.30 Hrs)
Submission Closed

Silk, the Queen of textiles, is adored by all for its sheer sheen, luster, elegance, class and comfort. It has several natural properties like natural sheen, inherent affinity for ...

Silk, the Queen of textiles, is adored by all for its sheer sheen, luster, elegance, class and comfort. It has several natural properties like natural sheen, inherent affinity for dyes and vibrant colours, light weight, resilience and excellent drape etc. which makes it distinct from all other fibers both natural and man-made. Though silk products are consumed more by urban rich, its production is highly employment oriented, low capital intensive and remunerative that churns out value added products of economic importance, especially the rural people.

India is the second largest producer of silk in the world and the silk industry provides employment to about 7.8 million people in the rural and semi-urban areas in the country. The women participation in various activities in silk value chain is about 54%. The silk always attracts competition from synthetic fibers, though which look like silk.

Share your ideas and opinions on how to increase the demand for Indian silk in the country as well as abroad by exploring new products, designs, markets, fashion, trends, promotion measures, target groups, etc.

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Showing 1209 Submission(s)
SAMARENDRA NATH MOHANTY
SAMARENDRA NATH MOHANTY 11 years 8 months ago
Driving Silk demand can be by promotions. This is the marketing component where expenditure should be made for advertising, use media opportunities with public relations and engage in personal selling activities with prospects and customers. Emphasizing the merits of using Silk over competing alternatives and explaining its value proposition is the key to promote silk. A natural market demand can be created in both domestic and overseas by making the celebrities as Brand Ambassador.
Chandrakant Thakkar
Chandrakant Thakkar 11 years 8 months ago
Modified Ji Sagar Pranab, I have some suggestions regarding farmer empowerment. 1- The input cost of farmers is becoming high day by day as increasing rates of fertilizer, seed & Other inputs including labour. at same time the output cost realized is decreasing. My suggestions r very basic the fertilizer,seed,insecticides cost should be reduced upto 50%. The Minimum Support price of output should be increased up 30% & Traders must be forced to buy it with the said prices. For 50% returns to far
rajkumar pandey
rajkumar pandey 11 years 8 months ago
merge both indian foreign service and indian trade service, into a indian international relations service. link promotion of members of this service to their sales promotion outcomes. inside country, the invasion of cheap substandard chinese products, in the name of free trade, is the reason for damage to our artisans. it has to be stopped. even re-consider, our agreements and membership with WTO, as it is heavily biased in favour of developed western countries.
Betala Shanbhag
Betala Shanbhag 11 years 8 months ago
- Advertisement is the best way. - Tell the benefits of silk - Live tours to silk production plants for tourists - Corporate gifting to foreigners, international visitors - Festive offers in online shops, even govt online shops - Exhibitions
VIKAS JAIN
VIKAS JAIN 11 years 8 months ago
Respected Modi Ji, Pl make a law for population control for all communities bcoz aap jitna bhi vikash karoge janta vo sab kam pad jayega kyu ki janta bhi to bad rahi hai day by day ishka exampale aap hr jagah dekh sakte hai
sivakumar subramaniam
sivakumar subramaniam 11 years 8 months ago
More design centers can be established on PPP model and non Jari sarees can be marketed in Abroad at a reasonable cost . In this industry Private Giants are making lot of money but the weavers are not get benifitted
Manish Kumar Chaurasia
Manish Kumar Chaurasia 11 years 8 months ago
Dear Sir, Like mobile portability and medical insurance portability, people should also have DTH portability. Kindly look into this area also. Regards.
Manish Kumar Chaurasia
Manish Kumar Chaurasia 11 years 8 months ago
Dear Sir, I want to draw your attention towards the vehicle horn & their smoke. People are using louder horn above the permissible db. Along with this the taxi drivers are using kerosine which leads to dark smoke. This also leads to sound as well as air pollution. Regards,
SHRUTI DESAI
SHRUTI DESAI 11 years 8 months ago
Indian Silk quality is good but it should be the best.Quality improves when workers and artisans are given good enviournment to work, safety as well as good pay and medical insurance. Any one who is financially and medically secured can create unique innovations.India Sarees are famous but we must keep on elevating uses thereof for multi-purpose and multi-level mode.No doubt we have best of artisans and little usage of modern technology and training to artisans our product can travel miles