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How to increase the demand of Indian silk products in the country as well as abroad?

Start Date :

Jan 01, 2015

Last Date :

Jul 17, 2015

04:15 AM IST (GMT +5.30 Hrs)

Submission Closed

Silk, the Queen of textiles, is adored by all for its sheer sheen, luster, elegance, class and comfort. It has several natural properties like natural sheen, inherent affinity for ...

Silk, the Queen of textiles, is adored by all for its sheer sheen, luster, elegance, class and comfort. It has several natural properties like natural sheen, inherent affinity for dyes and vibrant colours, light weight, resilience and excellent drape etc. which makes it distinct from all other fibers both natural and man-made. Though silk products are consumed more by urban rich, its production is highly employment oriented, low capital intensive and remunerative that churns out value added products of economic importance, especially the rural people.

India is the second largest producer of silk in the world and the silk industry provides employment to about 7.8 million people in the rural and semi-urban areas in the country. The women participation in various activities in silk value chain is about 54%. The silk always attracts competition from synthetic fibers, though which look like silk.

Share your ideas and opinions on how to increase the demand for Indian silk in the country as well as abroad by exploring new products, designs, markets, fashion, trends, promotion measures, target groups, etc.

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KACHCHHI MOHAMMEDALI SIDIBHAI SIDIBHAI ALIBHAI KACHCHHI 11 years 7 months ago

Respected Hon'ble PM, WE HAVE PREFERRED FIVE GROUPS NAMELY BETI BACHAO BETI PADHAO, CLEAN GANGA, GIR SOMNATH, GIRL CHILD EDUCATION and SWACHH BHARAT(clean India) Sir, we regularly takin our activities in all the five task preferred by us. Sir,CONSIDERABLE POINTS HAVE BEEN COVERED BY US.

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PURSHOTTAM RATHORE 11 years 7 months ago

The best scheme for Indian is the project named "INTERCONNECTED OF RIVER". This is the nation formost demand in this challenging scenario. Actually this will start in Vajpayee Government having charge with Sh. Suresh Prabhu. This will not only beneficial the place where too much flood or drought. That will solve every big problem faced by us.

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SUNIL SURVE 11 years 7 months ago

1) To associate silk with daily clothes & design them in such a manner. 2) To make such silk clothes available online for purchase. 3) Reduce duties on silk products for more export. 4) Encourage silk manufacturers & farmers with tax reduction. 5) Arrange 'silk festivals' in metro & smaller cities for hike in sales. 6) Mr. Narendra Modi can wear himself silk kurtas & promote silk products. 7) Announce special discounts on Diwali & other festive seasons for silk clothes. 8) Easy availability.

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sadanand swamy 11 years 7 months ago

Har ek aadmi ko apne desh ke kapde pahena chayiye

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Devyani Parle 11 years 7 months ago

I think the silk products that are going to be shipped abroad, need to have a different style quotient. They need to have a blend of colors that we Indians might not like. Regarding sarees one thing is for sure, its simplicity and elegance has to be revealed. Even many other items like purses, clutches, bedsheets, curtains can be and should be deigned with different varieties of silk.

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Ajay Babu 11 years 7 months ago

Need to create demand in the market by various activities like 1. Making the products as consumer friendly 2. Creating awareness among the people about Indian make 3. Competitive price 4. Easy reach to customers 5. Wide range and variety of products to satisfy customer needs / requirements

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shweta prabhu 11 years 7 months ago

Demand will increase when the Indian silk products will become the trend and fashion amongst the youth. Our Bollywood industry can transform from short skirts and hot pants towards silk sarees and kurtis. If Alia Bhat wears silk in her films I am definitely sure it would be difficult for the Silk industry to meet the demands in our country! And abroad, deals can be made with the top fashion brands like Levis, Tommy etc to make innovative products using silk to cater foreign markets

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PARTH RAMESHGIRI GOSAI 11 years 7 months ago

silk ki sarees aur anya vastra kafi samaya se hamare bhartiya paridhan ka ek bada hissa raha hai.pachin samaya main bhi eska bahut mang tha. to eske use aur esme se banti hui vastu ko maximum trade india ke sath videso main bhi uski demand kaise khadi kare uske bare main textiles ministry ko kuch kadam uthane chahiye. thank you.

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Santosh Chavan 11 years 7 months ago

Demand of any product increase when there is craze of that product. we have to increase craze of silk products. we have to work on some areas from where we can get the results such as fashion, bollywood craze, exhibitions and likewise sources. Same way we can go through this strategy for foreign countries.

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bhavna tokekar 11 years 7 months ago

Mr.Modi Regarding increasing demand of Indian silk products please tell your staff to visit khadi bhandars firstly people working there are not intrested in selling their behaviour towards the coustomers is very rude as if they are doing favour in showing the products secondly there is hardly any variety in designs patterns and products either they have kurtas jackets or sarees nothing more. If a FABINDIA can be a sucess with almost similar thing even our khadibhandars can.

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