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How to increase the demand of Indian silk products in the country as well as abroad?

Start Date :

Jan 01, 2015

Last Date :

Jul 17, 2015

04:15 AM IST (GMT +5.30 Hrs)

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Silk, the Queen of textiles, is adored by all for its sheer sheen, luster, elegance, class and comfort. It has several natural properties like natural sheen, inherent affinity for ...

Silk, the Queen of textiles, is adored by all for its sheer sheen, luster, elegance, class and comfort. It has several natural properties like natural sheen, inherent affinity for dyes and vibrant colours, light weight, resilience and excellent drape etc. which makes it distinct from all other fibers both natural and man-made. Though silk products are consumed more by urban rich, its production is highly employment oriented, low capital intensive and remunerative that churns out value added products of economic importance, especially the rural people.

India is the second largest producer of silk in the world and the silk industry provides employment to about 7.8 million people in the rural and semi-urban areas in the country. The women participation in various activities in silk value chain is about 54%. The silk always attracts competition from synthetic fibers, though which look like silk.

Share your ideas and opinions on how to increase the demand for Indian silk in the country as well as abroad by exploring new products, designs, markets, fashion, trends, promotion measures, target groups, etc.

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Chintan Suvarna 11 years 7 months ago

With all the American Fast Food Chains making the way in India due the heavy decline in demand from the American and other markets, don't you think we as Indians should be worried about the unhealthy Lifestyle and danger of becoming a Dumping ground, not to forget the fact that we have no Indian counterpart (Brand) to give a good competition to these Global Brands?

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Chandan singh 11 years 7 months ago

I want to say about railway first of all govt.should have to take a strict action for without ticket people .Because if we talk about rural area in local train very few people takes ticket these the station between bhatni to hazipur/ chapra to balia /hazipur to thawe like these station there are alot of where alot of people never take ticket for passenger train so due to these reason our railway bears some losses ok i mention those station between these station high number of chainpulling .

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Prasad Patil 11 years 7 months ago

We have a wonderful opportunity to convert the Gorai Island in Mumbai into to a Mangrove Sanctuary. Lots of species of birds and animals that are being affected by the pollution. It has the capability to become a wonderful tourist spot if it is developed in the lines of the Singapore orchid park.... We already have tourist spots like the Pagoda, EsselWorld, Water Kingdom, Gorai beach, Manori Beach, etc. We can have a 3 to 4 days package for tourists which will include all these spots.

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Shanmuga Subramanian S 11 years 7 months ago

Modi Ji, This is Shanmuga Subramanian(Shan) from Chennai.Sorry for writing to you directly as the matter is of grave importance. The Tsunami which hit us on 10 years before on Dec 26th,2004 showed us how we were unprepared for it .Eventhough we had enough time to warn people,we didn't which resulted in loss of 5000 innocent lives in-addition to properties worth crores of rupees getting damaged. But I still see we are unprepared for it,If a Tsunami of such magnitude gets generated due to stro

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Hitendra Talaviya 11 years 7 months ago

When government declare the result of the contest of logo designing & tag lines creation??

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ghr Sawe 11 years 7 months ago

Every product need market as well as marketing. As I am have the specialization in Marketing I want to add one easy way to market our silk product abroad:- 1. Create One india brand and marge that brand with top most world designer brand. 2. Try to involve world celebrities to market the product. 3. Conduct one world class beauty contest and promotion activity.

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gaurav sharma 11 years 7 months ago

'Lat lagani hogi' we have to make people used to of wearing silk...than only we can think about the growth of this particular sector.And few more points to be consider too 1.Cost control 2.Marketing of Silk 3.Skill industry should be fashion oriented; production strategy should be this "what designs and patterns are in fashion?" rather than What we have produces should be sold.

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Amrita Dey 11 years 7 months ago

Dr.Amrita Dey Respected Prime Minister, Swatch Bharat/Clean India is a very inspiring mission. But will Swatch Bharat entail Swatch Bharati citizens as well- brave, upright, spirited, hard working, transparent and accountable? I am in research/higher academics. But sometimes we find ourselves so 'belittled' by faults wihin the system.

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avinash vats 11 years 7 months ago

Dear sir India was world known for its textile and spices. Few points i would share: More No of exhibitions both domestic and overseas. online promotion, marketing, sale through websites by ministry. Textile fairs domestic and abroad advertising increase no of retail shops reach areas where it is lesser known or available promote manufacturing of silk invite private partnership promote the weavers the unseen hands

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ABHIJIT DEBNATH 11 years 7 months ago

Please review the lookEast policy.Main focus will give on the development of basic infrastructures(road,rail,telecom,energy etc.Because N.East lack of all these facilities last 68 years,specially the state of Tripura.My hope from PM visit in Tripura & PM will address the issues very sincerlly.My heartfull WELLCOME TO PM.JAI BHARAT

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