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How to increase the demand of Indian silk products in the country as well as abroad?

How to increase the demand of Indian silk products in the country as well as abroad?
Start Date :
Jan 01, 2015
Last Date :
Jul 17, 2015
04:15 AM IST (GMT +5.30 Hrs)
Submission Closed

Silk, the Queen of textiles, is adored by all for its sheer sheen, luster, elegance, class and comfort. It has several natural properties like natural sheen, inherent affinity for ...

Silk, the Queen of textiles, is adored by all for its sheer sheen, luster, elegance, class and comfort. It has several natural properties like natural sheen, inherent affinity for dyes and vibrant colours, light weight, resilience and excellent drape etc. which makes it distinct from all other fibers both natural and man-made. Though silk products are consumed more by urban rich, its production is highly employment oriented, low capital intensive and remunerative that churns out value added products of economic importance, especially the rural people.

India is the second largest producer of silk in the world and the silk industry provides employment to about 7.8 million people in the rural and semi-urban areas in the country. The women participation in various activities in silk value chain is about 54%. The silk always attracts competition from synthetic fibers, though which look like silk.

Share your ideas and opinions on how to increase the demand for Indian silk in the country as well as abroad by exploring new products, designs, markets, fashion, trends, promotion measures, target groups, etc.

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Showing 1209 Submission(s)
Rishabh Tah
Rishabh Tah 11 years 7 months ago
We should promote the Silk and Khadi creations the way they are promoting their brands in India. Though the retail market is free and every individual has own choice... I think a boost for the Indian outfits in India itself i very necessary... Why not trying to rope in #Hrithik or #Shahrukh or #amitabh for khadi promotion and the likes of #aishwarya, #ameesha or #madhuri for Banarasi silk promotion?
Harshal Dhake
Harshal Dhake 11 years 7 months ago
I have visited manali. Products which are available there are bestbin class but the difficulty for them is marketing so government should come c Forward for this through doordarshan, aakashvani, dd news.
Amit Srivastava
Amit Srivastava 11 years 7 months ago
It is necessary to decrease the overall cost of production to increase the demand of Indian silk products in the country and it may be possible.
Harshal Dhake
Harshal Dhake 11 years 7 months ago
Best example is air india advertising on different Hindi news channel on foreign locations. However govt should provide initial financial support. Also you can increase sell through ecommerse website like myntra, alibaba , eBay etc. They reach any location
Harshal Dhake
Harshal Dhake 11 years 7 months ago
Every Indian who is living abroad can be best marketing tool. Suppose x person live here in Singapore and look for Indian products but could not find exact place . media will be good tool. Every Indian subscribe Hindi, Tamil , telagu channels . you can spread that message. Once Indian started using that product others will surely follow because we are too good in mouth publicity. Another way is social media.
Amit Singh
Amit Singh 11 years 7 months ago
Sir every minister should responsible to ad their department by this money for paying big celebrities will save and at same time People know about their minister