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How to increase the demand of Indian silk products in the country as well as abroad?

How to increase the demand of Indian silk products in the country as well as abroad?
Start Date :
Jan 01, 2015
Last Date :
Jul 17, 2015
04:15 AM IST (GMT +5.30 Hrs)
Submission Closed

Silk, the Queen of textiles, is adored by all for its sheer sheen, luster, elegance, class and comfort. It has several natural properties like natural sheen, inherent affinity for ...

Silk, the Queen of textiles, is adored by all for its sheer sheen, luster, elegance, class and comfort. It has several natural properties like natural sheen, inherent affinity for dyes and vibrant colours, light weight, resilience and excellent drape etc. which makes it distinct from all other fibers both natural and man-made. Though silk products are consumed more by urban rich, its production is highly employment oriented, low capital intensive and remunerative that churns out value added products of economic importance, especially the rural people.

India is the second largest producer of silk in the world and the silk industry provides employment to about 7.8 million people in the rural and semi-urban areas in the country. The women participation in various activities in silk value chain is about 54%. The silk always attracts competition from synthetic fibers, though which look like silk.

Share your ideas and opinions on how to increase the demand for Indian silk in the country as well as abroad by exploring new products, designs, markets, fashion, trends, promotion measures, target groups, etc.

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Showing 1209 Submission(s)
vinesh panditpotra
vinesh panditpotra 11 years 8 months ago
Also create an app where silk artisans approved by govt can upload images of their work to be sold domestically and internationally
nupur parashar
nupur parashar 11 years 8 months ago
I BELIEVE THAT IN ORDER TO MAKE OUR SILK MORE POPULAR, WE NEED TO LOOK INTO WHAT ARE THE COMPETITORS OUT THERE IN THE MARKET. ANALYSE THOSE PRODUCTS AND OBSERVE THE REASON BEHIND WHY OUR SILK IS NOT IN DEMAND. AND THEN TAKE THE PROPER ACTION TO MAKE OUR SILK BEST QUALITY SILK IN THE COUNTRY AND ABROAD....AND IF WE ARE ABLE TO PROVE THIS AUTOMATICALLY THE PURCHASE WILL INCREASE.... AND THEN WHEN IT COMES TO ADVERTISING OUR SILK, I DON'T SEE A MUCH BETTER OPTION THAN TAKING HELP OF BOLLYWOOD STARS
vinesh panditpotra
vinesh panditpotra 11 years 8 months ago
In 2 steps: introduce a law that no citizen should be forced by company rule to observe western dress code, automatically demand for ethnic clothes and hence silk increases, competition will increase quality leading to foreign purchase, 2nd idea little bold, if models/musicians/actresses/actors are roped in to wear ethnic garments, esp international ones, perhaps of the Jewish community?
narendrakumar kannan
narendrakumar kannan 11 years 8 months ago
Use technology. Bring new apps and online trade website (if you are specially promoting the silk products) and make it in the top search list if anybody searching for silk products (mentions India and abroad). But, make the website and apps popular by giving more proper as well as very good commercial advertisements. Otherwise, no use to think about this concept.
varun kashyap
varun kashyap 11 years 8 months ago
We have to organise the silk garments mela in every state every month and we have to use silk material on sarees .... they will so much purchase by womens...and we should decrease the rate of silk
NETI PRASAD
NETI PRASAD 11 years 8 months ago
Respected Sir,I would like you to adopt few ideas from Chndrababu Naidu(AP CM) concept of Rythu Bazar where farmers can come and sell their products in nearby cities and towns directly.This will help in reduced price of vegetables and also help the farmers.Please provide the help for transportation by road and rail.This will reduce the prices of local vegitables
Sushant Mishra
Sushant Mishra 11 years 8 months ago
Better branding with government showrooms named 'Resham'. Trained staff, spacious and aesthetic interiors. Merchandise needs to be well presented. Different store brands according to price lines. Associate top designers with top-end product-lines. Expanding product lines from traditional clothing to contemporary attire for both males and females. Observing an ethnic wear day in government institutions to promote Indian cottage industries. Selling products online internationally.
Mamta Saw
Mamta Saw 11 years 8 months ago
1) It should b made mandatory to include silk products in fashion shows organizd in india. 2) Indian govt. should support these industries for advertisements. 3) Not only saree's but India should design western dresses too with these silk and online purchase should b made available & easy. 4) The quality of these products should be increased and rate should be fixed throughout India. 5) Advertisement of western manufactured products should b decreased & Indian products should be increased