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How to increase the demand of Indian silk products in the country as well as abroad?

How to increase the demand of Indian silk products in the country as well as abroad?
Start Date :
Jan 01, 2015
Last Date :
Jul 17, 2015
04:15 AM IST (GMT +5.30 Hrs)
Submission Closed

Silk, the Queen of textiles, is adored by all for its sheer sheen, luster, elegance, class and comfort. It has several natural properties like natural sheen, inherent affinity for ...

Silk, the Queen of textiles, is adored by all for its sheer sheen, luster, elegance, class and comfort. It has several natural properties like natural sheen, inherent affinity for dyes and vibrant colours, light weight, resilience and excellent drape etc. which makes it distinct from all other fibers both natural and man-made. Though silk products are consumed more by urban rich, its production is highly employment oriented, low capital intensive and remunerative that churns out value added products of economic importance, especially the rural people.

India is the second largest producer of silk in the world and the silk industry provides employment to about 7.8 million people in the rural and semi-urban areas in the country. The women participation in various activities in silk value chain is about 54%. The silk always attracts competition from synthetic fibers, though which look like silk.

Share your ideas and opinions on how to increase the demand for Indian silk in the country as well as abroad by exploring new products, designs, markets, fashion, trends, promotion measures, target groups, etc.

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Showing 1209 Submission(s)
Vipul Agarwal
Vipul Agarwal 11 years 5 months ago
Rather than just making traditional clothes from silk, people should be trained to produce global products for global market using these silk raw material. more designers and creative workers should be promoted and trained.
omprakash birla
omprakash birla 11 years 5 months ago
देश में निर्मित वस्त्र उत्पाद यथा खादी को समस्त सरकारी संस्थानों की वेश भूषा घोषित कर सख्ती से अमल में लाया जाये , इसका एक उदाहरन हमारे भीलवाडा में सेवा सदन नामक शिक्षा संस्था में लागु हे जिसका प्रत्येक विद्यार्थी , कर्मचारी , अध्यापक सिर्फ खादी ही पहन कर आता हे और संस्कार के कारण जीवन भर आदर्श स्थापित करता हे . कितना अच्छा हो भारत की नेता नगरी और बड़े बड़े उद्यमी ऐसा आदर्श स्थापित करे . मेने एक सुझाव दिया था जिसमे राजनितिक / सामाजिक कार्यकर्ता की एक विशिष्ट वेशभूषा में पहचान बने सफेद ,केसरिया
Prateek Kumar
Prateek Kumar 11 years 5 months ago
Ask film/serial Industry directors/producers etc. to promote silk and in every film by shouing actor/actress in silk clothes in some of the scences. What people see that only sells. Why sweet water ( cold drink ) is sold so much because of adds. So do more adds. Make silk a style statement. Organize an Internation Silk Fashion show in which designers from all country can participate. Make India silk capital of the world.
Someshpati Tripathi
Someshpati Tripathi 11 years 5 months ago
As our Prime Minister visited his constituency, he spoke of Banarasi Silk and Sarees. Varanasi should be given more than just allowances to the weavers. NIFT should be given to Varanasi and with core design training for the silk of Varanasi and changes of Banarasi Saree keeping the traditional weave and motifs used since the time Banarasi Saree came in to existence. There is a huge market but we are going towards the market which is ruining the weave of sarees as a product.
SHANMUGANATHAN B Balasubramaniam
SHANMUGANATHAN B Balasubramaniam 11 years 5 months ago
( 1 ) ALL GOVT. / PSU EMPLOYEES / TEACHERS, etc. TO WEAR " INDIAN SILK DRESS ONLY " ON INDEPENDENCE DAY. ( 2 ) ALL GOVT. / PSU EMPLOYEES / TEACHERS, etc. TO WEAR " INDIAN COTTON DRESS ONLY " ON REPUBLIC DAY ( in honour of Sardar Vallabhai Patel-who brought all rulers & kings together and made our country Republic & to promote Indian Cotton / Indian Farmers / Swadeshi products ). ( 3 ) ALL GOVT. / PSU EMPLOYEES / TEACHERS, etc. TO WEAR " INDIAN KHADI DRESS ONLY " ON GANDHI JAYANTHI. Thanks for giving us-we citizens the opportunity to give our views / suggestions. Shanmuganathan.B / 98948-66843. COIMBATORE ( TN ).
Sirisha Ommini
Sirisha Ommini 11 years 5 months ago
Indian silks like kanjeevaram, gadwal and many other brands of silks are of excellent quality and dressing with them makes you feel a true Indian. There is nothing more beautiful than being and feeling "INDIAN" whether it is in India or abroad. Indian silks are nowadays restricted more to social gatherings. Encourage Indian women and men to use silk as an apparel in their daily routine and this may work to some extent.
balasathyanarayanan srinivasan
balasathyanarayanan srinivasan 11 years 5 months ago
Nowadays, the silk weavers are not getting the proper wages for their work, because of the traders. The proper awareness and description should be given in the advertisments,about the product, and the designs should be creative and the price should be economically, to buy. even the ordinary weaver should be enabled to get and know the requirements in abroad, without the interpretaion of brokers.The creative weaver will get the good response, if he is able to sell his product directly.
Ramakrishnan Parameswaran
Ramakrishnan Parameswaran 11 years 5 months ago
More advertisements are required to make our women feel that wearing silk is indeed a pride. In the last 2 decades, this section of advertisement was occupied by more of western clothes. Another idea, would be to make women consider "Business Casuals" India specific - with their shirts in Silk.. This will avoid the notion of "Silk is only for Marriage and functions". This gives a different perspective of Indian Business casual and at the same time increase in demand of silk
janakkumar madhak
janakkumar madhak 11 years 5 months ago
text benefit to Big Textiles companies should only be given when they take responsibility to help professional to silk producers