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How to increase the demand of Indian silk products in the country as well as abroad?

Start Date :

Jan 01, 2015

Last Date :

Jul 17, 2015

04:15 AM IST (GMT +5.30 Hrs)

Submission Closed

Silk, the Queen of textiles, is adored by all for its sheer sheen, luster, elegance, class and comfort. It has several natural properties like natural sheen, inherent affinity for ...

Silk, the Queen of textiles, is adored by all for its sheer sheen, luster, elegance, class and comfort. It has several natural properties like natural sheen, inherent affinity for dyes and vibrant colours, light weight, resilience and excellent drape etc. which makes it distinct from all other fibers both natural and man-made. Though silk products are consumed more by urban rich, its production is highly employment oriented, low capital intensive and remunerative that churns out value added products of economic importance, especially the rural people.

India is the second largest producer of silk in the world and the silk industry provides employment to about 7.8 million people in the rural and semi-urban areas in the country. The women participation in various activities in silk value chain is about 54%. The silk always attracts competition from synthetic fibers, though which look like silk.

Share your ideas and opinions on how to increase the demand for Indian silk in the country as well as abroad by exploring new products, designs, markets, fashion, trends, promotion measures, target groups, etc.

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Nitin Govila 11 years 8 months ago

The concept of having their own stores run by respective state governments in Connaught place, Delhi can be replicated overseas. India through its local Economic Affairs in each Consulate can take up a retail space in a specific location and run that space by displaying all the unique goods from India. This will help in portraying India's soft-power and also tell the world what all India makes and can make!!

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RISHI VAISH 11 years 8 months ago

Respected Prime minister Sir, As you know, one should have a smooth ground to move ahead. So it is my request that if roads of India will be in good condition, every one can move on and India must get speed in development in form of transportation, business, facilities can reach easily to remote areas of India. Because of roads, our India is not moving forward with the speed, as required. I would like to request that this campaign must be started from your VARANASI itself. Rgds RISHI VAISH

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Shivam Shah 11 years 8 months ago

We have the demand abroad. Firstly, we need to increase its popularity in India itself. Jo hamare pas hai, us hi ki kadar nahi hai

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Shanmugam s 11 years 8 months ago

To encourage farmers by giving them incentives. To levy no taxes on raw silk, less tax on value added silk products so that they can compete with other similar products. To produce silk blended cloth materials which can be used for making trousers, pyjamas etc. To popularize its products through mass media so that it reaches people in remote villages too.

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Devender Bhella 11 years 8 months ago

I recently been back to India after a span of 12yrs. May I offer my top 2 observations. 1) we need garbage bins strategically located at public areas such as bus stops, railway stations, cinemas, etc.Also they need to be serviced regularly. 2) Road discipline. I am convinced if all of us observe traffic rules, our country's GDP will increase due to dramatic increase in productivity. May I also congratulate you on your efforts. Feels like India has got her true independence after 67yrs.

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Prashant Pimpalekar 11 years 8 months ago

It is more important to increase the demand abroad (since it brings in foreign exchange). Below are some ways: • Do some branding (for Kanjivaram silk or Kolkatta silk) • Give the emphasis (silk products) in “Pravasi divas” • Develop ad campaign around ‘Silk India” , make it a part of ‘Incredible India’ • Ensure all tourist operators have brochures of prominent silk shops in that town • Airport arrival lobbies to have ads of “silk India”.

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bhakti maru 11 years 8 months ago

Sir, Not only saree's can b made out of silk but many other things like curtain , cushion covers which gives royal look to d home ..v can promote this way out of India

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DUSHYANT B SURAWAT 11 years 8 months ago

instead we should the silk saree shold be wear in foreign visits which will be highlight the beautiful indian saree work

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DUSHYANT B SURAWAT 11 years 8 months ago

sir instead of killing skill worm by old process we should use new process in which the silk produes is less but worms are not kill

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Payal Gupta 11 years 8 months ago

Silk should be considered as the royal dress material for wearing as well as for gifting. Its look good as a dress material. So the export of the Indian silk products must be increased with a creative touch in it.

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