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How to increase the demand of Indian silk products in the country as well as abroad?

How to increase the demand of Indian silk products in the country as well as abroad?
Start Date :
Jan 01, 2015
Last Date :
Jul 17, 2015
04:15 AM IST (GMT +5.30 Hrs)
Submission Closed

Silk, the Queen of textiles, is adored by all for its sheer sheen, luster, elegance, class and comfort. It has several natural properties like natural sheen, inherent affinity for ...

Silk, the Queen of textiles, is adored by all for its sheer sheen, luster, elegance, class and comfort. It has several natural properties like natural sheen, inherent affinity for dyes and vibrant colours, light weight, resilience and excellent drape etc. which makes it distinct from all other fibers both natural and man-made. Though silk products are consumed more by urban rich, its production is highly employment oriented, low capital intensive and remunerative that churns out value added products of economic importance, especially the rural people.

India is the second largest producer of silk in the world and the silk industry provides employment to about 7.8 million people in the rural and semi-urban areas in the country. The women participation in various activities in silk value chain is about 54%. The silk always attracts competition from synthetic fibers, though which look like silk.

Share your ideas and opinions on how to increase the demand for Indian silk in the country as well as abroad by exploring new products, designs, markets, fashion, trends, promotion measures, target groups, etc.

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Showing 1209 Submission(s)
vaishali bharati
vaishali bharati 11 years 8 months ago
Make them or design them in a fashin where everyone in the world can wear it according to their needs. Like in india silk is use tomake saree but in other countries not all of them use sarres so make it kurta, shirts and bedsheets , linen etc,
Sonal Anand
Sonal Anand 11 years 8 months ago
Sir do u know what is the main reason for devastation of india..its because of language problem ..i study in bangalore and there is huge communication gap..they didn't like us because we are from north side..the teachers are playing partiality between us and local people..pls make it stop
Rakhi Sharma
Rakhi Sharma 11 years 8 months ago
Respected PM and the associated group. We should look at the complete value cycle from Silk production to buyer thru market. Here I suggest a few steps: 1. Reduce the cost by bringing in direct to market facility. 2. Encourage the designer's/manufacturer's of silk products by giving them some taxation rebates. 3. Build "Indian Silk" as a brand for promotion in India and Abroad. 4. Also- giving importance to the trend " Do it Yourself",allow buyers to customize their orders & build interest.
Manik Singh Hundgenn
Manik Singh Hundgenn 11 years 8 months ago
Share with people the advantages of wearing the fabric. How is it different from the other fabrics and what it represents in itself. Maybe design could be another factor that is an hindrance for these products. Seeing how a product might satisfy a use is a great way to start.
Yash Agarwal
Yash Agarwal 11 years 8 months ago
Ask Film Industry and Film Stars to endorse and use silk in different ways to attract youth and others. I have seen in years that a Hit Movie decides latest trend of apparels in market.
Rahul Wahal
Rahul Wahal 11 years 8 months ago
Showcasing our silk product to the world, appreciate if PM, MPs & VVIP start wearing the silk to promote it. This will definitely draw world attention towards the silks. We need to brand the product. This will help the World to notice it & I am sure you will see lot of demand coming. We can also celebrate Silk Day in Parliament during the winter session. It just matter of drawing people attention towards product.
Manpreet Kaur Sekhon
Manpreet Kaur Sekhon 11 years 8 months ago
big brands should produce more apparels of silk fabric, as now more fabric seen in big shops and brands are cotton which has been much popular amongst people so if people will see silk items they would like to try. Secondly, in place like India specially where TV has more emphasis on common people's living style, film industries can promote best of it.
Rakesh Goel
Rakesh Goel 11 years 8 months ago
Respected PM, you will be visiting Janakpur in Nepal shortly. It is your Nana ji's place , ie mother Sita's father will have tremendous impact in your speech.
Patil Suchitra
Patil Suchitra 11 years 8 months ago
Namaste! Reduce the price. Variety of colors should be there..As there are very few colors in silk cloth.. Silk products should come in modern design..and westerb dress code..
Jyoti Hegde
Jyoti Hegde 11 years 8 months ago
Silk is a high maintenance product...mostly dry cleaning is necessary. If silk is made such that it can be easily washed & ironed at home it would be convenient. I live overseas where laundry facilities for Indian clothing is not available therefore if silk is made washable at home it would be affordable & easy. Thanks.