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How to increase the demand of Indian silk products in the country as well as abroad?

How to increase the demand of Indian silk products in the country as well as abroad?
Start Date :
Jan 01, 2015
Last Date :
Jul 17, 2015
04:15 AM IST (GMT +5.30 Hrs)
Submission Closed

Silk, the Queen of textiles, is adored by all for its sheer sheen, luster, elegance, class and comfort. It has several natural properties like natural sheen, inherent affinity for ...

Silk, the Queen of textiles, is adored by all for its sheer sheen, luster, elegance, class and comfort. It has several natural properties like natural sheen, inherent affinity for dyes and vibrant colours, light weight, resilience and excellent drape etc. which makes it distinct from all other fibers both natural and man-made. Though silk products are consumed more by urban rich, its production is highly employment oriented, low capital intensive and remunerative that churns out value added products of economic importance, especially the rural people.

India is the second largest producer of silk in the world and the silk industry provides employment to about 7.8 million people in the rural and semi-urban areas in the country. The women participation in various activities in silk value chain is about 54%. The silk always attracts competition from synthetic fibers, though which look like silk.

Share your ideas and opinions on how to increase the demand for Indian silk in the country as well as abroad by exploring new products, designs, markets, fashion, trends, promotion measures, target groups, etc.

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Showing 1209 Submission(s)
Rajiv Agrawal
Rajiv Agrawal 11 years 8 months ago
My humble 1st thought is, that we have to make it more accessable to the great Indian middle-class, in terms of availability & prices. The designer fraternity who run India fashion week etc AND the big names like pantaloon, jabong & the likes, should take ownership of marketing & selling these. Say something like the iphone 'dhamaka'. Rise in sale would be exponential.
Arun Nair
Arun Nair 11 years 8 months ago
As we all know India is one of the major producer of silk in the world. Silk being one of the costliest product it will not be affordable to by silk product by most of the citizens of India. Mix silk with other clothing products like cotton, jute,lenin and other fabrics so that it can be used by common citizens of India. As silk is now designed mainly in traditional pattern now it should be designed in casual wear which will help India to increase the export demand for the product.
Rakesh Girase
Rakesh Girase 11 years 8 months ago
The Mumbai Local is highly loaded. People travel in the same way how animals are taken to the slaughter houses. Though Bullet train is great, we need to decrease passengers/train in peak hours. Do something. I never see anything offerred to Mumbai in any of the rail budget. Please do something on this front.
Richa Lohia
Richa Lohia 11 years 8 months ago
To increase the demand for Indian silk products its very important to make it trendy and comfortable. We cannot create demand among youth with same traditional weaving patterns, need to add versatility to it. Have efficient designers from NIFT or higly acclaimed institutes to design the material; if Fab India can sell stuff at a higher price; why not our state emporiums. Have a textile and design expert in emporiums to boom the sale. Make it environment friendly, not only specific to winters!
Ravinder Kumar Sharma
Ravinder Kumar Sharma 11 years 8 months ago
The cases of CEREBRAL PALSY are discriminated pls do some thing for them otherwise you will find even educated individual will be on road for begging.I can produce the proof for your concerned if u need for reference..
Ratikanta Khatua
Ratikanta Khatua 11 years 8 months ago
1. goes to online international market - (eBay, flipkart, Amazon, myntra, jabong, etc ) 2. media Publicity on TV channels - (NEWS channels, sports channels, entertainment channels, movie channels etc ) 3. government textile show rooms, festival melas, NGO organisation .
Subodh Jadhav
Subodh Jadhav 11 years 8 months ago
We should create brand for silk products and then people will feel proud to were silk material.Silk industry needs to change their product style. they can add some moderate products and also a verity of range. also there can be interactive advertisement on TV, Internet Media for silk products. make people aware how silk is wonderful than other materials. Online sale would help people to get their choice in cart.
IVNS Raju
IVNS Raju 11 years 8 months ago
The silk weavers are the most forgotten lot in the country. Please encourage them to form a cooperative on the lines of Amul and know that cooperation is the only solution for a country like India. The cooperative federalism concept mooted by Mr. Modi is the best option. The Indian Silk Federation can be created on the lines of Gujarat Cooperative Milk Marketing Federation (GCMMF known as Amul) shall be the solution. There is no need to reinvent the wheel. The wheel is Amul.