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How to increase the demand of Indian silk products in the country as well as abroad?

How to increase the demand of Indian silk products in the country as well as abroad?
Start Date :
Jan 01, 2015
Last Date :
Jul 17, 2015
04:15 AM IST (GMT +5.30 Hrs)
Submission Closed

Silk, the Queen of textiles, is adored by all for its sheer sheen, luster, elegance, class and comfort. It has several natural properties like natural sheen, inherent affinity for ...

Silk, the Queen of textiles, is adored by all for its sheer sheen, luster, elegance, class and comfort. It has several natural properties like natural sheen, inherent affinity for dyes and vibrant colours, light weight, resilience and excellent drape etc. which makes it distinct from all other fibers both natural and man-made. Though silk products are consumed more by urban rich, its production is highly employment oriented, low capital intensive and remunerative that churns out value added products of economic importance, especially the rural people.

India is the second largest producer of silk in the world and the silk industry provides employment to about 7.8 million people in the rural and semi-urban areas in the country. The women participation in various activities in silk value chain is about 54%. The silk always attracts competition from synthetic fibers, though which look like silk.

Share your ideas and opinions on how to increase the demand for Indian silk in the country as well as abroad by exploring new products, designs, markets, fashion, trends, promotion measures, target groups, etc.

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Showing 1209 Submission(s)
Ravichandra BV
Ravichandra BV 11 years 8 months ago
Mix Silk (warm) and cotton (cool) to produce a newer variety of products which will definitely attract the domestic and international market.
amit kumar
amit kumar 11 years 8 months ago
By involving big fashions designer's and givng them brand name as royal silk..launching them in India fashion week or into other country fashion shows...
somya sinha
somya sinha 11 years 8 months ago
Make innovative design solutions for the products. I mean for e.g. Use of khadi silk, bamboo cane silk. Designs shld be different and attractive from the old and traditional., over used image of silk. Unique patterns in saris, kurti, modern tees and mixed color combinations can be tried. Joining of some selected youth celebrities for advertising the new silk for e.g. Shradha kapoor, sports women, etc
ankit mokal
ankit mokal 11 years 8 months ago
Ye sach hai ki british india ayethe kapadoke vyapar ke liye jo india se sasta cotton le aajet aur wahi india me bhari paise me bechte.... Par ab agar hum iska sahi tarah se bigyapan kare to yeh munkin hai ki india aur vidrsh main in kapadoka vyapar bahot badhega
Subhajit Mitra Mazumder
Subhajit Mitra Mazumder 11 years 8 months ago
Silk industry should learn from the experience of cotton industry in terms of brand promotion as well as positive aspects of silk ( e.g, low weight ). However, the promotion should be region specific since eaach region has distinct cultural identities with the types of silk and this cultural pattern should eb promoted for global promotion.
OP SACHDEVA
OP SACHDEVA 11 years 8 months ago
Medical facilities are not being pass on to the common people properly.In my opinion Govt. Hospitals should be increased and should be open round the clock.Max. possible medicines,pathlogical testing,Surgery etc. etc.should be made available to common man free of cost.This will also help in Job Creation.Medical professionals working with Govt Hospitals should not be allowed to do any sort of private practice so that they may give proper justice to their jobs and common people be benefitted.
sarima mantri
sarima mantri 11 years 8 months ago
Ask all the designiers to use silk in their designs as well as ask bollywood and hollywood actor-actress to use silk,as maximum people are a great follower of actor -actress and new fashion trend As well as interior designers should use silk in their design. Show different uses of silk in digital media,exhibitions of silk made products...