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How to increase the demand of Indian silk products in the country as well as abroad?

How to increase the demand of Indian silk products in the country as well as abroad?
Start Date :
Jan 01, 2015
Last Date :
Jul 17, 2015
04:15 AM IST (GMT +5.30 Hrs)
Submission Closed

Silk, the Queen of textiles, is adored by all for its sheer sheen, luster, elegance, class and comfort. It has several natural properties like natural sheen, inherent affinity for ...

Silk, the Queen of textiles, is adored by all for its sheer sheen, luster, elegance, class and comfort. It has several natural properties like natural sheen, inherent affinity for dyes and vibrant colours, light weight, resilience and excellent drape etc. which makes it distinct from all other fibers both natural and man-made. Though silk products are consumed more by urban rich, its production is highly employment oriented, low capital intensive and remunerative that churns out value added products of economic importance, especially the rural people.

India is the second largest producer of silk in the world and the silk industry provides employment to about 7.8 million people in the rural and semi-urban areas in the country. The women participation in various activities in silk value chain is about 54%. The silk always attracts competition from synthetic fibers, though which look like silk.

Share your ideas and opinions on how to increase the demand for Indian silk in the country as well as abroad by exploring new products, designs, markets, fashion, trends, promotion measures, target groups, etc.

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Showing 1209 Submission(s)
DHARMARAJAN GANESAN
DHARMARAJAN GANESAN 11 years 6 months ago
The Silk Board and KVIC can jointly form an Organization for marketing of Handloom and silk Products and open shops in all Districts Headquarters, duly procuring the products from weavers directly by enrolling them as members, so that it can be procured at a reasonable price to both. Also can Market these products online like Snapdeal, Flipcart, Jabong selling the products at National and International level, duly employing reliable courier agencies. Indian Embassy abroad can showcase them.
Mohit Sharma
Mohit Sharma 11 years 6 months ago
Silk Mela should be organized across India, so that every Indian knows what pure silk is and what is the true value and grace of wearing silk is. India itself is one of the biggest market world wide. Silk festivals / Silk mela must be organized across india on a specific date and it should be named as Indian Silk Day. Silk usages beyond saris for ladies should be told to general public.
DatchanaMoorthy
DatchanaMoorthy 11 years 6 months ago
By upgrading the quality of the Silk then others we can increase and we can also create a models via famous peoples from their countries we can create a fancy advertisement so we can create Demand
Swapnil Saxena
Swapnil Saxena 11 years 6 months ago
Damn simple BUILD A BRAND Just like foreigners do , make a new company which uses best silk to produce fabric. Now patent any special process used and launch the brand internationally. ADVERTISE Show advertisements in which foreigners are wearing silk products so that they can relate themselves to our products for example a beautiful foreigner wearing a silk saare at her wedding. It should be kept in mind that she is at her home place.
Ganesh Chavan
Ganesh Chavan 11 years 6 months ago
Marketing, Silk Festivals, Brand ambassadors from Bollywood like Madhuri Dixit, Aishwarya Roy, Advertise globally, design modern costumes and garments in silk
AYUSH AGARWAL
AYUSH AGARWAL 11 years 6 months ago
It should be made compulsory for the leaders in BJP to wear at least KHADI jacket in winters. This will surely be a breaking news and influence many.
Ravindra Raturi
Ravindra Raturi 11 years 6 months ago
Isske liye pehle quality ka dhyan rakna hoga sath me inka market me easy available honi chahiye. Ye open market karna hoga har dukan me Milne chahiye. Isski branding or marketing par dhyan dene Ki jarurat hai.iss sab bad bhi iss baat par jor Dena chahiye Ki ye market me easily available honi chahiye.
Ramesh Negi
Ramesh Negi 11 years 6 months ago
देशी तथा विदेशी चर्चित हस्तियों द्वारा रेशमी उत्पादों का प्रचार करवाएं व साथ ही फैशन डिज़ाइन में भी इनके उत्पादों का प्रयोग करवाएं.
manoj gupta
manoj gupta 11 years 6 months ago
by linking it to corporeate expo/internationakl tradefair/ handicraft and tourist curio shop and if pm and minister and celebriyies wear it or by movies or advertisement under incredible india
vikas goyal
vikas goyal 11 years 6 months ago
first of all remove mediators between government and silk manufacturer. give some discount in tax structure and allow them to grow. provide them raw material at cheap rate. if final silk product is selling in market at lower price it will boost its demand