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How to increase the demand of Indian silk products in the country as well as abroad?

How to increase the demand of Indian silk products in the country as well as abroad?
Start Date :
Jan 01, 2015
Last Date :
Jul 17, 2015
04:15 AM IST (GMT +5.30 Hrs)
Submission Closed

Silk, the Queen of textiles, is adored by all for its sheer sheen, luster, elegance, class and comfort. It has several natural properties like natural sheen, inherent affinity for ...

Silk, the Queen of textiles, is adored by all for its sheer sheen, luster, elegance, class and comfort. It has several natural properties like natural sheen, inherent affinity for dyes and vibrant colours, light weight, resilience and excellent drape etc. which makes it distinct from all other fibers both natural and man-made. Though silk products are consumed more by urban rich, its production is highly employment oriented, low capital intensive and remunerative that churns out value added products of economic importance, especially the rural people.

India is the second largest producer of silk in the world and the silk industry provides employment to about 7.8 million people in the rural and semi-urban areas in the country. The women participation in various activities in silk value chain is about 54%. The silk always attracts competition from synthetic fibers, though which look like silk.

Share your ideas and opinions on how to increase the demand for Indian silk in the country as well as abroad by exploring new products, designs, markets, fashion, trends, promotion measures, target groups, etc.

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Showing 1209 Submission(s)
varun sourav
varun sourav 11 years 6 months ago
by providing stores like KHADI BHANDAR...HANDICRAFT, also provide subsidies to the peoples interested in taking franchise for these stores. Make a rule to use silk as a uniform material in sectors like AIR HOSTESS, HOTELS & RESTAURANT STAFF. Some government sectors where a dress code is mandatory. Also govt. have to implement Indian Silk Saree as a dress code for the social gathering & all other events.
Ankit Agrawal
Ankit Agrawal 11 years 6 months ago
For Increasing demand We need to focus from 3 points: 1. Buyer-Seller Market for Raw material, Subsidy on prises, new technique for increaing producion with less investment 2. Silk Saree and Kurta will not enough to attract customers for buy Indian Silk, need to stand with international market like Silk Shirts, office coats, blazers, Tshirts, caps, hats, purse, curtains, seat cover etc 3. Prmotion is very important key of marketing..show like Lakme Fashion week in silk will help definitely
Swatantra Mishra
Swatantra Mishra 11 years 6 months ago
A great item could end off in selves if not marketed properly, So a proper,planned marketing strategy is required & the other thing people would look for is "Brand Image" , So either some big company should came to rescue or engaging a celebrity would a good idea to bring it to everyone attention.
kaur k
kaur k 11 years 6 months ago
silk needs expensive and time and money consuming care, who has the money to dry clean silks after every use.The cost of dry cleaning will match the cost of the saree in a few months time
anand narayanan
anand narayanan 11 years 6 months ago
stop extracting silk. existing demand will meet current stock of silk products. redirect manpower to other textile industries.
Rahul Rahangdale
Rahul Rahangdale 11 years 6 months ago
We know anything that becomes brand its demand keeps going up Indian silk industries need the same treatment. Just make a silk a brand like levi's, wrangler, mufti, blackberry, woodland and aware the people to buy this products through celebrities what we are already doing in case of "Swacchh Bharat Abhiyan".
Rahul Rahangdale
Rahul Rahangdale 11 years 6 months ago
If we want to really succeed in the task of increasing demand of silk product then just go to fundamental level, NIFT colleges should make some projects on indian silk culture bring the silk in realm fashion world what youth wear is inspired by bollywood and celebrities if they can initiate with silk than nothing could be better than this also a world level of promotion and advertisement would be required to make indian silk a big brand.