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How to increase the demand of Indian silk products in the country as well as abroad?

How to increase the demand of Indian silk products in the country as well as abroad?
Start Date :
Jan 01, 2015
Last Date :
Jul 17, 2015
04:15 AM IST (GMT +5.30 Hrs)
Submission Closed

Silk, the Queen of textiles, is adored by all for its sheer sheen, luster, elegance, class and comfort. It has several natural properties like natural sheen, inherent affinity for ...

Silk, the Queen of textiles, is adored by all for its sheer sheen, luster, elegance, class and comfort. It has several natural properties like natural sheen, inherent affinity for dyes and vibrant colours, light weight, resilience and excellent drape etc. which makes it distinct from all other fibers both natural and man-made. Though silk products are consumed more by urban rich, its production is highly employment oriented, low capital intensive and remunerative that churns out value added products of economic importance, especially the rural people.

India is the second largest producer of silk in the world and the silk industry provides employment to about 7.8 million people in the rural and semi-urban areas in the country. The women participation in various activities in silk value chain is about 54%. The silk always attracts competition from synthetic fibers, though which look like silk.

Share your ideas and opinions on how to increase the demand for Indian silk in the country as well as abroad by exploring new products, designs, markets, fashion, trends, promotion measures, target groups, etc.

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Showing 1209 Submission(s)
SHARATH KUMAAR G J
SHARATH KUMAAR G J 11 years 6 months ago
By introducing new trend designs , high end technology and setting up single forum for all silk products of India can make our silk industry grow. we can also take part in many international exhibitions to popularize our silk.
RAJESH GUPTA
RAJESH GUPTA 11 years 6 months ago
Sir G,भारत की जनसंख्या का 65% युवा होना जो ब्रम्हान्ड मे बताकर जश्न हम मनायेंगे शेष 35% ने क्या message दिया जनसंख्या वृद्धि दर?और अधूरे संस्कार!रोहतक की बस मे दो बच्चियों के साथ छेड़छाड़-पूरी बस के यात्रियों ने बेहद शरीफाना परिचय दिया भारत किसी एक शरीफ का देश नहीं-शरीफों का देश है और ऐसी घटनाओं के Entertainment मे सबसे ज्यादा शरीफों को आनन्द आता है(एक शोध)!देश का पुलिस बल भी इसी समाज के बीच से आया है और आयेगा ।1500 व्यक्तियों पर एक constable(एक रिपोर्ट )।हमारे यहाँ तो 5000 पर एक का औसत होगा मानसिक रूप से बोझिल व्यक्ति से स्वच्छ उम्मीद ?सारा कुछ जनता के बीच के अच्छे प्रबंध कर्ता Manage करते है।हा-हा-हा हम तो और शरीफ हो गये। वंदेमातरम् ।क्षमा प्रार्थना के साथ।
AMARDEEPSINH JHALA
AMARDEEPSINH JHALA 11 years 6 months ago
If product need a Marketing please have that product advertise and used by Respected Prime Minister Shri. Narendra Modi, Star of the Millennium Shri.Amitabh Bachchan, Super Star Rajnikant & Master Blaster Mr.Sachin Tendulkar than it has to get Success...Please request this people to start using silk and than see how the Demand and Order both increases...
Rajnish Dixit
Rajnish Dixit 11 years 6 months ago
Dear sir yadi TV serials me me silk ke pahnave KO dikhaya Jaye to silk we bane product ki demand apne aap badh jayegi. Yah mera pahla post hi yadi kahi typing mistake ho to Mughe maf kar Dena.
Rajen Varada
Rajen Varada 11 years 6 months ago
We got freedom in 1947 but no freedom from laws made by the British. why cant all laws before 1947 be scrapped & India start on a clean slate with laws made By Indians For Indians.
Avijit Roy
Avijit Roy 11 years 6 months ago
All indian films, television dramas , sports & media celebrities politicians , judges should promote the products. Invite western brands & share your ideas designs .india trade missions, embassy's should step in as well.get the western celebrities who appreciate our culture to in any way they are comfortable with.Russel brand Julia Roberts Kyle minouge Kate perry Deepak Chopra . Branding , packaging, quality control, pricing, customer service has to be top class & need to hv a good story behind
Harsh Joshi
Harsh Joshi 11 years 6 months ago
We need to promote silk products in domestic and international markets and educate people about the richness of silk. A brand needs to be created and Government or Privately owned stores should be opened at tourist attractions through out the country. Exhibitions, fashion shows etc for silk products could be organised. Some products could be silk made home Decors, silk clothes with printed messages cartoons to attract youth, Easy to wear comfortable innovated sarees for women.