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How to increase the demand of Indian silk products in the country as well as abroad?

How to increase the demand of Indian silk products in the country as well as abroad?
Start Date :
Jan 01, 2015
Last Date :
Jul 17, 2015
04:15 AM IST (GMT +5.30 Hrs)
Submission Closed

Silk, the Queen of textiles, is adored by all for its sheer sheen, luster, elegance, class and comfort. It has several natural properties like natural sheen, inherent affinity for ...

Silk, the Queen of textiles, is adored by all for its sheer sheen, luster, elegance, class and comfort. It has several natural properties like natural sheen, inherent affinity for dyes and vibrant colours, light weight, resilience and excellent drape etc. which makes it distinct from all other fibers both natural and man-made. Though silk products are consumed more by urban rich, its production is highly employment oriented, low capital intensive and remunerative that churns out value added products of economic importance, especially the rural people.

India is the second largest producer of silk in the world and the silk industry provides employment to about 7.8 million people in the rural and semi-urban areas in the country. The women participation in various activities in silk value chain is about 54%. The silk always attracts competition from synthetic fibers, though which look like silk.

Share your ideas and opinions on how to increase the demand for Indian silk in the country as well as abroad by exploring new products, designs, markets, fashion, trends, promotion measures, target groups, etc.

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Showing 1209 Submission(s)
Mahesh Lone
Mahesh Lone 11 years 6 months ago
The demand can be increased by holding silk melas at prominent paces. The publicity can be given about silk products by holding essay competition in schools of district. The prominent actor/actress can be appointed as ambassador. Special relaxation for export. Sale exhibitions.Special shows to be held at airports and prominent stations where there is inflow of tourist.
Alok Tripathi
Alok Tripathi 11 years 6 months ago
The demand of Indian silk products in the country as well as abroad can be increased by advertising it through print as well as electronic media such as TV channels and Internet apart from newspapers. Additional way is to hold silk exhibitions in various cities. A wide range of products should be made available.
Swati Iyer
Swati Iyer 11 years 6 months ago
Like kurtas and jackets are resurfacing in the name of Modi. We should brand some female powerful personality in the name of silk. The best person for this is Smt. Shushma Swaraj. Who has global tours and is a top level politician. We just need branding, publicity and a designer who'll make irresistible sarees. We'll call it Shushma's silk
Premjith Prabhakaran
Premjith Prabhakaran 11 years 6 months ago
SURAJYA is the brand name for the most valued products of India... wearing that should be considered prestigious by individuals.............
RAVI TEJA KARRA
RAVI TEJA KARRA 11 years 6 months ago
Due to the influence of western wear and modern styling by outh and women many had abandoned wearing silk products .The silk weavers should come with new designs to attract youth and young women an d men .Also they should market their products on socil media try to put their products on e commerce platforms i this way many people can be aware of latest silk products .Government should look over the problems of weavers and industry to take necessary action.
Sai Prasana
Sai Prasana 11 years 6 months ago
I think, Though times have changed use of Silk was deemed sinful by great sages even till date. However. I'd suggest that Flight attendants & Hostesses by mandate wear all the expensive, Lavish & most ornate Silk. Having freedom from officials to choose 2-3 colors as part of the Uniform. If we receive NRIs / Guests in Star / Luxury hotels were Maids will wear Silk saris. I positively presume It will immediately impact the Taste & Curiosity of Foreigners Sooner. What Brits 1ce came to find.
Yam B
Yam B 11 years 6 months ago
Spread awareness through movies, tv programmes, news, school education, NIFT, Incredible India campaign, festivals, tourism packages, tourism literature, royal families in India and other countries, and Khadi Gramodyog type shops.
ashok daga
ashok daga 11 years 6 months ago
at present railway charges collects fooding charges from every passenger who travels through Rajdhani, Duranto, Shatabdi, whether passenger takes food or not. there should be option provided at the time of booking of ticket whether passenger want to avail food services or not. if not then he should not be charged for which he does not consume.