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How to increase the demand of Indian silk products in the country as well as abroad?

How to increase the demand of Indian silk products in the country as well as abroad?
Start Date :
Jan 01, 2015
Last Date :
Jul 17, 2015
04:15 AM IST (GMT +5.30 Hrs)
Submission Closed

Silk, the Queen of textiles, is adored by all for its sheer sheen, luster, elegance, class and comfort. It has several natural properties like natural sheen, inherent affinity for ...

Silk, the Queen of textiles, is adored by all for its sheer sheen, luster, elegance, class and comfort. It has several natural properties like natural sheen, inherent affinity for dyes and vibrant colours, light weight, resilience and excellent drape etc. which makes it distinct from all other fibers both natural and man-made. Though silk products are consumed more by urban rich, its production is highly employment oriented, low capital intensive and remunerative that churns out value added products of economic importance, especially the rural people.

India is the second largest producer of silk in the world and the silk industry provides employment to about 7.8 million people in the rural and semi-urban areas in the country. The women participation in various activities in silk value chain is about 54%. The silk always attracts competition from synthetic fibers, though which look like silk.

Share your ideas and opinions on how to increase the demand for Indian silk in the country as well as abroad by exploring new products, designs, markets, fashion, trends, promotion measures, target groups, etc.

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Showing 1209 Submission(s)
pavan singh
pavan singh 11 years 7 months ago
Respected Sir, As a farmer i can easily tell that we are feeling neglected. So we request you please do something for the betterment of farmers In villages there are people who want train them self but they don't have such facility. I,myself wants to do some work for the betterment of my village and expecting some role in this direction i am doing some work with in range Very thank you Pavan singh
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naresh sharma
naresh sharma 11 years 7 months ago
For minance of drugs we should take effect of this in our basic edn classes and for drugs supplier life long cell in tihade.
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prashant pachpor
prashant pachpor 11 years 7 months ago
our state handloom corps should copycat the business model adopted by FABINDIA. Fabindia has a very good website where you can observe a product from different angles.the company has also stores in most of the metros with variety of products and their catalogues.our state handloom companies must have their presence at main airports like BiswaBangla of WB Handloom Corp.our companies must open stores in other countries under one umbrella. The online presence must be compelling.
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umesh naik
umesh naik 11 years 7 months ago
Demand of silk products in our country is there, but its pricing against chinese silk or artificial silk is very excessive and for that, demand in the market is low. It needs to be encouraged by marketing it effectively for all in the society. This can happen by encouraging silk cloth and dress in uniform services and govt establishments, where free clothing is given to employees. Even school children can be given silk uniform and certainly it will develop habit of silk clothing in future.
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Tridha Agrawal
Tridha Agrawal 11 years 7 months ago
Ahimsa silk can be popularised as it does not need killing of silkworms. And Indian Designers can make Ahimsa silk garments and have fashion shows with prominent celebrities so that it first gets popular among the high society people and then trickles down to the common masses.
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Akshatha Nayak
Akshatha Nayak 11 years 7 months ago
The best promotion one can provide is through bollywood and TV shows! Directly or indirectly they inspire people to do what the characters tend to do in the movie/show!
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sanjay negi
sanjay negi 11 years 7 months ago
Any business must be self sustaining without crutches provided by government....it is far better to give pensions to silk weavers than waste money on keeping unviable businesses alive...
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subrat mahapatro
subrat mahapatro 11 years 7 months ago
Government may create a fashion designer farm so they can have advertising by fashion shows in India and abroad too and people will intrest in study and business too and actually it helps by some places so that we will have creative students and they will work for India and it's marketing in all over world on fashion market.
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anant deodhar
anant deodhar 11 years 7 months ago
Sir, This is personal issue. I purchased a plot of about 3000 sq feet in 1979. It was in place Takli-Dhokeshwar-Parner tehsil, Ahmednagar District. Now, govt.employees are unable to locate it!! Since State Govt is now under BJP...hoping to get my plot area demarcated .Can I expect this from Fadanvis Govt./Mr Khadse Govt( I can give them 1 year time for this job)...
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