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How to increase the demand of Indian silk products in the country as well as abroad?

How to increase the demand of Indian silk products in the country as well as abroad?
Start Date :
Jan 01, 2015
Last Date :
Jul 17, 2015
04:15 AM IST (GMT +5.30 Hrs)
Submission Closed

Silk, the Queen of textiles, is adored by all for its sheer sheen, luster, elegance, class and comfort. It has several natural properties like natural sheen, inherent affinity for ...

Silk, the Queen of textiles, is adored by all for its sheer sheen, luster, elegance, class and comfort. It has several natural properties like natural sheen, inherent affinity for dyes and vibrant colours, light weight, resilience and excellent drape etc. which makes it distinct from all other fibers both natural and man-made. Though silk products are consumed more by urban rich, its production is highly employment oriented, low capital intensive and remunerative that churns out value added products of economic importance, especially the rural people.

India is the second largest producer of silk in the world and the silk industry provides employment to about 7.8 million people in the rural and semi-urban areas in the country. The women participation in various activities in silk value chain is about 54%. The silk always attracts competition from synthetic fibers, though which look like silk.

Share your ideas and opinions on how to increase the demand for Indian silk in the country as well as abroad by exploring new products, designs, markets, fashion, trends, promotion measures, target groups, etc.

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Showing 1209 Submission(s)
Jaya Prakash
Jaya Prakash 11 years 7 months ago
50 % of commodity sale depends upon the Advertisements. Therefore there should be an attractive and meaning making adds wide spread all over the world. Many people never know the important and specialty of silk products. If we do this then this would become the fashion of the present generation. All the very Best!!!
Dheeraj Ganesh Chidrawar
Dheeraj Ganesh Chidrawar 11 years 7 months ago
By brand marketing in country as well as abroad Why not like private company an Indian government introduced an Indian silk brand. It may create excellent service and products for world As India silk may create history...
PRABHA BALASUBRAMANIAN
PRABHA BALASUBRAMANIAN 11 years 7 months ago
My take would be on providing subsidies to the lesser known craftsmen in the country who have products to offer but are not able to market it due to lack of financial assistance. Subsidies will be of great help to motivate them and move ahead.
KONARK MOHANTY
KONARK MOHANTY 11 years 7 months ago
Create experimental learning for designers, actual users as well as general community to come and offer their suggestions for renewed thinking. Encourage women entrepreneurship and offer subsidies as well as assistance to promote their products.
KONARK MOHANTY
KONARK MOHANTY 11 years 7 months ago
the demand can be increased by allowing incubation hubs in India for innovative uses of silk, allowing people to come to India, visit the heritage and history behind silks in our country and then allow them to use their creativity. Also, online simulation tools should be created for experiential learning and creative visualization for local and international use. Clear communication about mfg i.e eco friendly, child labor free, etc to be sent as messages at global level.
KONARK MOHANTY
KONARK MOHANTY 11 years 7 months ago
A mix of silk with other materials can be used as upholstery or covering material in limited edition luxury cars, airline, furniture sheeting, designer umbrellas, designer shoes, professional series of bags, laptop covers, wall papers, etc. We need to change the perception of silk being used only for sarees or wedding clothes. We need to explore alternate uses for the same.
Hemanth Kumar A
Hemanth Kumar A 11 years 7 months ago
We always speak about 'Make in India' and use products 'Made in India', which will help sustain the growth of Indian Rupee value against US$ and battle Inflation in our country. But our PM should also insist on 'Make Quality products in India'. I am not saying that non of the Indian manufacturers are making Quality products. I am saying All the Indian manufacturers should make Quality products. This will automatically promote our products even in the International market.
Abhay Chakradhar
Abhay Chakradhar 11 years 7 months ago
Modi ji, I came across a newspaper report that the Marriage Law Amendment (2010) will be brought in the winter session. You want to repeal obsolete laws. At the same time, faulty laws also should not be framed. The Marriage Law (Amendment) Act, 2010 is different from what Parliamentary Standing Committee recommended. The gender neutral aspect was changed to gender biased. Many factors have been ignored. Please don't rush to pass this act. Please get feedback from men too. Regards, Abhay
Madhura S
Madhura S 11 years 7 months ago
Silk products should be promoted through Online sales channels!!! Silk products are promoted by a Very few brands like fab India that target only indian upper middle class and foreign nationals .organised retail of silk products should be encouraged and be done through appropriate branding