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How to increase the demand of Indian silk products in the country as well as abroad?

Start Date :

Jan 01, 2015

Last Date :

Jul 17, 2015

04:15 AM IST (GMT +5.30 Hrs)

Submission Closed

Silk, the Queen of textiles, is adored by all for its sheer sheen, luster, elegance, class and comfort. It has several natural properties like natural sheen, inherent affinity for ...

Silk, the Queen of textiles, is adored by all for its sheer sheen, luster, elegance, class and comfort. It has several natural properties like natural sheen, inherent affinity for dyes and vibrant colours, light weight, resilience and excellent drape etc. which makes it distinct from all other fibers both natural and man-made. Though silk products are consumed more by urban rich, its production is highly employment oriented, low capital intensive and remunerative that churns out value added products of economic importance, especially the rural people.

India is the second largest producer of silk in the world and the silk industry provides employment to about 7.8 million people in the rural and semi-urban areas in the country. The women participation in various activities in silk value chain is about 54%. The silk always attracts competition from synthetic fibers, though which look like silk.

Share your ideas and opinions on how to increase the demand for Indian silk in the country as well as abroad by exploring new products, designs, markets, fashion, trends, promotion measures, target groups, etc.

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D Anand Babu 11 years 7 months ago

1)All women IAS Officers should be made to compulsorily wear silk sarees at least twice in a week ie., on Saturdays and Wednesdays. 2) All woman Teachers working in Govt. Schools should be made to wear silk sarees twice a week with sarees supplied at concessional rates by the Government both at the Centre and the States. 3) Men at Govt. Offices should wear silk clothing on Monday and Fridays. 4)Our own Prime Minister should wear silk and publish it whenever he wears silk clothes to encourage.

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RAVIKUMAR SUNKARA 11 years 7 months ago

India is a land of Temples. Every one visit temples regularly. So we must made compulsory Traditional dress code while visiting Temples, By this we can also improve our culture and make our heritage weavers to earn more business from this. There must be some offers to improve our hand woven dress by this there may a improve in their business and source.

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Arun Subramanian 11 years 7 months ago

Between the silk weaving mills in the town of Kanchipuram to the large showrooms in large cities across India are multitude of middlemen who make more money as "brokers" than the actual artisans. Prime Minister Modi's government must build a model for a single window clearance - middlemen must be less greedy; must charge a rightful fee, but not fleece the artisans.

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SUCHITRA RAGHAVACHARI 11 years 7 months ago

Sir, Asia, especially India & China have been the centers of the silk industry for centuries. We are flooded with chinese silk / zari, needs to be stopped. It would work wonders, if our production cost is brought down, raw materials made available, artisans provided adequate monetary & infrastructure support. GI tags should be obtained for specific varieties, to prevent counterfeiting. Expositions can be held in fashion capitals with greater access between material sourcers & silk co-operatives.

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Annapurna Nanjappa 11 years 7 months ago

I have heard that 60,000 cacoons have to be boiled to get enough silk to make a 5 meter silk sari! Do we have to promote this over and on par with Khadhi?

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Ritu Raj 11 years 7 months ago

giving modern touch and at the same time giving prominence for traditional style to the skill products would increase the demand, both in our country and abroad too,,last but most importantly,,people attention towards these products can be grabbed: if it is exhibited through adds in tv..

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Geetika Goyal 11 years 7 months ago

The fashion shows which are conducted by the Indians must promote the fabrics and accessories made up of silk. The dresses and items may be modern, ethnic or fusion. The western dresses may be designed with this fabric. Fabric may be used in different way in scarves, hats and handkerchief. The dresses may be designed as formal wear, casuals etc. Furnishing items such as curtains, seat covers in vehicles etc. may also be used. There must be advertisements for using silk.

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Nagendrasena Manyam 11 years 7 months ago

proper branding and e-commerce is the only solution to reach worldwide and in India

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Raghavendra Guru Srinivasan 11 years 7 months ago

There is already need for Indian skill sets in different parts of the world. For example people suffer from Lower back pain and it has been proved by randomized controlled trails that YOGA is the cheapest treatment for Chronic Lower back pain. Americans spend $50 billion on Lower back pain treatment. Please train nurses in yoga so that they can attend such lower back pain patients in America. Apart spending on diabetes is also high. So yoga therapists can be trained for US market.

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Manik Roy 11 years 7 months ago

Introduce to wear a silk Kurta Pajama (Batik or plain) once in a week among Indian celebrities. Regularly introduce the silk products in Bollywood and Hollywood production. At every festival time, just launch a new silk product, which will aim for the youth and senior citizens of India. At every student convocation or fair, display silk product through the wearing suit of the organizers as well. At abroad, induct some excellent fashion designers for making some silk masterpieces for demand.

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