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How to increase the demand of Indian silk products in the country as well as abroad?

How to increase the demand of Indian silk products in the country as well as abroad?
Start Date :
Jan 01, 2015
Last Date :
Jul 17, 2015
04:15 AM IST (GMT +5.30 Hrs)
Submission Closed

Silk, the Queen of textiles, is adored by all for its sheer sheen, luster, elegance, class and comfort. It has several natural properties like natural sheen, inherent affinity for ...

Silk, the Queen of textiles, is adored by all for its sheer sheen, luster, elegance, class and comfort. It has several natural properties like natural sheen, inherent affinity for dyes and vibrant colours, light weight, resilience and excellent drape etc. which makes it distinct from all other fibers both natural and man-made. Though silk products are consumed more by urban rich, its production is highly employment oriented, low capital intensive and remunerative that churns out value added products of economic importance, especially the rural people.

India is the second largest producer of silk in the world and the silk industry provides employment to about 7.8 million people in the rural and semi-urban areas in the country. The women participation in various activities in silk value chain is about 54%. The silk always attracts competition from synthetic fibers, though which look like silk.

Share your ideas and opinions on how to increase the demand for Indian silk in the country as well as abroad by exploring new products, designs, markets, fashion, trends, promotion measures, target groups, etc.

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Showing 1209 Submission(s)
Praveen Singh
Praveen Singh 11 years 7 months ago
We need three pronged strategy for Indian Silk- 1.Infrastructural 2.Instructional 3. Promotional 1.Infrastructural- Policy level measures to facilitate weaver excellence center to market economy 2.Instructional- New age training to weavers so that they improve their quality and variety. It may be design training in nearby center.New accessory and instrument which can increase their productivity. 3. Promotional- Promotional facilities through choice platform and interaction e.g NID, Fashion shows
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Iranna patil
Iranna patil 11 years 7 months ago
Not only silk. All Indian goods need demand. Start d Swadesh campaign or give support to that organisation. It will spread like virus (movement).
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Sourabh Chaturvedi
Sourabh Chaturvedi 11 years 7 months ago
Indian silk products are just a great products that it can develop a great potential market globally.what we need is constant efforts and upgradations. I am myself a ecommerce specialist and can proudly say that I have been ablestablished to create demands for many products globally which could never have been thought of. If silk producers are skilled to understand the changing patterns of market, adopt up to date fashion like screen printing, innovative works like creative design, computer art
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Gaurav Parashar
Gaurav Parashar 11 years 7 months ago
In my opinion - mother of all problems is that cities are encroaching villages... agriculture land has been hijacked by real-estate MAFIA, farmers are not interested in farming hence selling land on cheap price because not getting enough money and support from govt. of their hard work; everybody wants to become BABU... now the production is getting lower & lower in all forms either grains or vegetables or fruits or herbs or silk or cotton etc. etc. etc.... GOI must improve facilities to FARMERS.
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Mukesh Makhija
Mukesh Makhija 11 years 7 months ago
Silk product demand ? Raw silk is mostly imported from China, a product that is imported - should never be encouraged to have a increase in demand. It would be better, if Indian Silk capacity is raised, Chinese Silk producing skills be studied, adopted in India, this will automatically increase our competitive advantage.....
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R Kamath
R Kamath 11 years 7 months ago
Sirji, Marketing of Silk products, notably silk sarees through e-commerce / online shopping should be encouraged, but this would succeed only if, we try to establish & create a BRAND for the same. So, firstly we should try to take steps for BRAND BUILDING, and once brand name is established, the rest of the path through e-commerce becomes easier. Success of many popular brands on e-commerce portals amply exemplify this. So, to begin with, let's do all that is reqd for BRAND BUILDING OF SILK!
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sunil hebbar
sunil hebbar 11 years 7 months ago
Silk is considered as rich mans product, this tag keeps people away... getting a blend materials and further research on how combined products can last more and still keep the material to stay as it is will help. Helping more Varity of dresses will help improve sales..like getting into mens formal shirt etc will help improve demand and can be cutting edge for Indian products abroad
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Anuradha Sehrawat
Anuradha Sehrawat 11 years 7 months ago
Reduce the rates, automatically their demands will be high and we must promote our domestic handicraft and saree weavers industries. encourage the small cottage industries publicise their importance in our life. I believe media can be a good tool in publicise the banarasi saree industries a boom.
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neha agrawal
neha agrawal 11 years 7 months ago
increase the publicity of silk sarees through tv serials and movies because they have a gud impact on indivual's perception.we are using western culture rather then Indian.
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