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How to increase the demand of Indian silk products in the country as well as abroad?

How to increase the demand of Indian silk products in the country as well as abroad?
Start Date :
Jan 01, 2015
Last Date :
Jul 17, 2015
04:15 AM IST (GMT +5.30 Hrs)
Submission Closed

Silk, the Queen of textiles, is adored by all for its sheer sheen, luster, elegance, class and comfort. It has several natural properties like natural sheen, inherent affinity for ...

Silk, the Queen of textiles, is adored by all for its sheer sheen, luster, elegance, class and comfort. It has several natural properties like natural sheen, inherent affinity for dyes and vibrant colours, light weight, resilience and excellent drape etc. which makes it distinct from all other fibers both natural and man-made. Though silk products are consumed more by urban rich, its production is highly employment oriented, low capital intensive and remunerative that churns out value added products of economic importance, especially the rural people.

India is the second largest producer of silk in the world and the silk industry provides employment to about 7.8 million people in the rural and semi-urban areas in the country. The women participation in various activities in silk value chain is about 54%. The silk always attracts competition from synthetic fibers, though which look like silk.

Share your ideas and opinions on how to increase the demand for Indian silk in the country as well as abroad by exploring new products, designs, markets, fashion, trends, promotion measures, target groups, etc.

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Showing 1209 Submission(s)
Nilesh Jadhav
Nilesh Jadhav 11 years 7 months ago
We all are educated enough to invest our hard earned money in our own Indian products. Research on Indian Silk and Fabrics to promote our silk abroad. these two most important things in the beginning will solve most of the issues
JAYAKUMAR C
JAYAKUMAR C 11 years 7 months ago
There was a plan to give Banking Licence to Postal Department. Given the current state of our Postal Department, it would be a wise decision to give banking licence to Postal Department so that the huge infrastructure and human resource already existing can be better utilised and also a revolution in rural banking can bring in. Hope the govt will take right steps in this direction.
Manoj Unni
Manoj Unni 11 years 7 months ago
Every state to have multiple centres.They will register all weavers and their bank account numbers.Catalogue their products. These centres will have a common or seperate website supported by the govt with transaction ability.. This will help E marketing. Spread details of these website thru social , regular media. Increase visibility of silk products thru media.It will help all our weavers to earn without middlemen.
Kamal Deka
Kamal Deka 11 years 7 months ago
Advertisement. Advertisement. Advertisement. Silk mark's credibility should be properly shown in the ads. Better if an international body is formed for evaluation. Its time for saree ads, kirta ads. Every garment have their ads. Why not silk garments. Show it in a similar fashion like the jewellery ads
AshokKumar Tudu
AshokKumar Tudu 11 years 7 months ago
A good publicity would do the needful both in India as well as abroad. What to include in that to attract more people? 1. encouraging cloth industries with incentives. 2. Include the fashion industry. 3. Promotion through movies by big actors (both Indian and foreign) in big flick movies. 4. Promotion through ads in halls of Cinema and Multiplexes. 5. Promotion through posters on big bill boards of cities, posters on public transport buses, railway stations. 6.Flipkart, Myntra online
A Arumugam
A Arumugam 11 years 7 months ago
Government must stop silk import and increase local production. India is a big consumer for silk ,so huge domestic market. It must regulate.
RAMESH MAHESHWARI
RAMESH MAHESHWARI 11 years 7 months ago
Can be done by making use of plenty of R&D expertise available in various Textile Research institutions and very innovative fashion designers India needs to come out with environment friendly and contemporary designed textile products by blending silk with cotton/viscose
ashish shrotriya
ashish shrotriya 11 years 7 months ago
govt. should ensured the originality in Indian silk. one day in a week should be for silk dress in govt. duty and offices. tax should be reduced for Indian silk industry.
Manoj Khade
Manoj Khade 11 years 7 months ago
"Silk means expensive" concept needs to be changed. Better Processing Methods be employed. Designer fabric for youth be launched in Fashion Shows and online sale to be promoted to reach to the Youth of the Country.
Rakesh Lamba
Rakesh Lamba 11 years 7 months ago
We can have winter silk uniform of school students in India & same we can try and promote overseas as well. Also Hospitality industry can use bed sheets & bed covers in Hotels. some kind of incentive can be offered to those promoting and using silk products. States having cold weather throughout can use Silk more and more.