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How to increase the demand of Indian silk products in the country as well as abroad?

Start Date :

Jan 01, 2015

Last Date :

Jul 17, 2015

04:15 AM IST (GMT +5.30 Hrs)

Submission Closed

Silk, the Queen of textiles, is adored by all for its sheer sheen, luster, elegance, class and comfort. It has several natural properties like natural sheen, inherent affinity for ...

Silk, the Queen of textiles, is adored by all for its sheer sheen, luster, elegance, class and comfort. It has several natural properties like natural sheen, inherent affinity for dyes and vibrant colours, light weight, resilience and excellent drape etc. which makes it distinct from all other fibers both natural and man-made. Though silk products are consumed more by urban rich, its production is highly employment oriented, low capital intensive and remunerative that churns out value added products of economic importance, especially the rural people.

India is the second largest producer of silk in the world and the silk industry provides employment to about 7.8 million people in the rural and semi-urban areas in the country. The women participation in various activities in silk value chain is about 54%. The silk always attracts competition from synthetic fibers, though which look like silk.

Share your ideas and opinions on how to increase the demand for Indian silk in the country as well as abroad by exploring new products, designs, markets, fashion, trends, promotion measures, target groups, etc.

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MALAVIKA BHATTACHARYA 11 years 7 months ago

If silk products can be sold through one particular type of shop (in lines of "Sejal" in Gujarat or Fab India which are well known for cotton products) all over India and abroad, it may provide the artisans of these products with permanent source of employment as well as provide a platform where both buyers and sellers can meet their requirements. These shops should have uniformity all over the world in terms of their layout and products so that all artisans/customers get equal chance/access.

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Ganesh Jadhav 11 years 7 months ago

To increase sale of indian silk in foreign countries we should promote our products through Hollywood movies , stars and pop stars

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Sreedhar G 11 years 7 months ago

It would be good to start giving awareness from collages on the Indian silk and attached benefits to formers and Indian economy. Especially women collages can be introduced a subject on Silk. It will be good to encourage small units within districts, There are recent innovations in manufacturing sector where with low cost units can be setup.

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Rajesh Ranjan Das 11 years 7 months ago

Creativity in Mixing Other Fabrics in Silk, will make it both affordable and fashionble . Innovation in creating more robust skill and Marketing our products with much vigor are answers for increased sales.

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Sonali Hande 11 years 7 months ago

1. Quality-Quality is very important point here. Now a days people are running behind money and loosing market value for long term for short term profit outlook. No one is interested in heavy embroideries etc. More people are interested in soft, low weight, washable, color free and quality cloths. 2. Cost: We will need to see that cost is not very high and not very low. Maintainable cost can increase productivity and directly profitability. 3. Research: Researchers can help in finding out si

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Mayur Tondwalkar 11 years 7 months ago

Open Silk Emporium everywhere. Price the Silk Products which can be affordable to common man, instead of at high pricing standard and making silk products monopoly of those affluent people. Then the Silk production is to be increased by encouraging producing silk. This small scale industry of silk is to be encouraged to produce more silk by sericulture industry. Opening of Silk Outlets at various places from City to villages.

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Arun Kaliappan 11 years 7 months ago

8. The major problem facing in the silk articles are wrinkle, less durability foreign fiber contamination etc.. In which the appropriate corrective action should be taken. Submitted for your kind perusal sir, Arun Kaliappan.

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Arun Kaliappan 11 years 7 months ago

7. The category “comfort of wearing” is taking place for major roll in the textile industry. Because of comfort only, peoples are wearing especially cotton articles. This is because of finishing operation of the Tex Tile processing industry. If we make the same comfort in the finishing operation of the silk products, we will get good results in the marketing point of view contd...

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Arun Kaliappan 11 years 7 months ago

6. Also, if we see the home articles like kitchen towel, table top, window screen, home furnishing screen items , hand bag items etc... All are falling under the category of cotton or blended with polyester. Here also we can very well make the blend with silk and the same shall be displayed as per above said methods for marketing. contd..

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Arun Kaliappan 11 years 7 months ago

In order to overcome the above trend, the processing of blending of silk fiber shall be made with cotton either in yarn stage or in weaving stage and the above said type of garments/articles/home furnishing items shall be manufactured and such commodities shall be displayed in any sort of advertising like fashion show, Textile articles show, common display etc..to get the orders from domestic as well from export. contd..

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