Home | MyGov

Accessibility
Accessibility Tools
Color Adjustment
Text Size
Navigation Adjustment
Screen Reader iconScreen Reader

How to increase the demand of Indian silk products in the country as well as abroad?

How to increase the demand of Indian silk products in the country as well as abroad?
Start Date :
Jan 01, 2015
Last Date :
Jul 17, 2015
04:15 AM IST (GMT +5.30 Hrs)
Submission Closed

Silk, the Queen of textiles, is adored by all for its sheer sheen, luster, elegance, class and comfort. It has several natural properties like natural sheen, inherent affinity for ...

Silk, the Queen of textiles, is adored by all for its sheer sheen, luster, elegance, class and comfort. It has several natural properties like natural sheen, inherent affinity for dyes and vibrant colours, light weight, resilience and excellent drape etc. which makes it distinct from all other fibers both natural and man-made. Though silk products are consumed more by urban rich, its production is highly employment oriented, low capital intensive and remunerative that churns out value added products of economic importance, especially the rural people.

India is the second largest producer of silk in the world and the silk industry provides employment to about 7.8 million people in the rural and semi-urban areas in the country. The women participation in various activities in silk value chain is about 54%. The silk always attracts competition from synthetic fibers, though which look like silk.

Share your ideas and opinions on how to increase the demand for Indian silk in the country as well as abroad by exploring new products, designs, markets, fashion, trends, promotion measures, target groups, etc.

Reset
Showing 1209 Submission(s)
Arun Kaliappan
Arun Kaliappan 11 years 7 months ago
The silk fiber is mostly used for the manufacturing of sari’s. Even in India or in abroad, peoples like either 100% cotton article or blended with polyester with some % of proportion. Now the silk fiber requirement is @ consistence level for the recent years especially for the manufacturing of saris, sofa covers, car seats. contd..
Arun Kaliappan
Arun Kaliappan 11 years 7 months ago
3. The strong marketing strategy /goal should be defined especially for the sale of silk products. 4. Sir, if we consider the recent trend in the Textile / garment industry, most of the order are falling on 100% cotton or blended with polyester fiber for the manufacturing of articles in hosiery as well in the woven like trousers, T shirts, briefs, vests, female inner articles, dhotis, shirts jeans pants etc.., contd...
Arun Kaliappan
Arun Kaliappan 11 years 7 months ago
Respected Prime Minister sir, I hereby suggest the following ideas for the demand of Indian silk products. 1. Strong Merchandising / marketing dept. should be formed at our Ministry of textiles 2. The appropriate duties and responsibilities should be defined to them. The progress should be analyzed periodically contd...
raghavendra bijapur
raghavendra bijapur 11 years 7 months ago
Make quality control board.people got cheated by low quality.so by maintaing good quality we can increase demand for silk.
Aman Gupta
Aman Gupta 11 years 7 months ago
1.Online Sites for it's sales should be promoted. 2.Attractive & Affordable rates of the silk products should be declared. 3.
Shripad Kulkarni
Shripad Kulkarni 11 years 7 months ago
1. Create exclusive website for silk products 2. Popularise this website like swatch abhiyan 3. Set up exclusive silk cloth shops at all tourist palces like Goa,Kerala,etc 4. Indicate how Indian economy will be positively impacted with the increase in silk sales
sajith kp
sajith kp 11 years 7 months ago
1.increase quality of products 2.variety in designs 3.promote cultural arts and paints in the silk costumes 4.design silk clothes according to the needs of foreigners 5.do more marketing using celebrities 6.have wide range of prices 7.start online silk trading websites and networks 8.make more daily use washable costumes 9.promote health benefits of silk products 10.advertisements
Rajkaran Singh Bhatti
Rajkaran Singh Bhatti 11 years 7 months ago
Respected Sir, following are the suggestions :- 1. Encourage millions of Government employees and also MPs to wear, use silk products 2. Consult fashion designers / institutions - reinventing designs, new uses 3. Set up interactive website, and tie up with online retailers 4. Exhibitions across India / world to promote silk products 5. Involve Embassies / NRIs for sales promotions 6. Open new stores 7. Advertisement etc., Festive offers Best Regards, Rajkaran SIngh Bhatti 9780005656
f57013941b751c09d240f6c23b993ecb
Somana Ganapathi
Somana Ganapathi 11 years 7 months ago
Respected PM, Good adveritzement should be there from Govt at least once in a querter. Exhibition stalls should be open in developed countries in conferences, so that deligates families can purchase. Festival discounts reasonably should be given. Prises should be very reasonable so that axis for middle class family can show interest to buy. Concerned minsistry should take all these thinds.
Somana Ganapathi
Somana Ganapathi 11 years 7 months ago
Respected PM, I have never seen any advertizement from Govt for purchasing of Silk items. There should be good adds querterly so that people will purchase them at reasonable prises. They should attract foreign tourists. Govt should also participate abroad esecially in developedcountries for establishing Exhibition counters for selling the products for reasonable prises.