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How to increase the demand of Indian silk products in the country as well as abroad?

How to increase the demand of Indian silk products in the country as well as abroad?
Start Date :
Jan 01, 2015
Last Date :
Jul 17, 2015
04:15 AM IST (GMT +5.30 Hrs)
Submission Closed

Silk, the Queen of textiles, is adored by all for its sheer sheen, luster, elegance, class and comfort. It has several natural properties like natural sheen, inherent affinity for ...

Silk, the Queen of textiles, is adored by all for its sheer sheen, luster, elegance, class and comfort. It has several natural properties like natural sheen, inherent affinity for dyes and vibrant colours, light weight, resilience and excellent drape etc. which makes it distinct from all other fibers both natural and man-made. Though silk products are consumed more by urban rich, its production is highly employment oriented, low capital intensive and remunerative that churns out value added products of economic importance, especially the rural people.

India is the second largest producer of silk in the world and the silk industry provides employment to about 7.8 million people in the rural and semi-urban areas in the country. The women participation in various activities in silk value chain is about 54%. The silk always attracts competition from synthetic fibers, though which look like silk.

Share your ideas and opinions on how to increase the demand for Indian silk in the country as well as abroad by exploring new products, designs, markets, fashion, trends, promotion measures, target groups, etc.

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Showing 1209 Submission(s)
rajkumar pandey
rajkumar pandey 11 years 7 months ago
by keeping the producer, distributor, trader and consumer, happy in this work. also review WTO and other international trade agreements (particularly chinese) that is destroying indian silk. craftsmen
Harshal Pawar
Harshal Pawar 11 years 7 months ago
Two step answer is- 1) Innovate the best by studying 2) Marketing in best way. Advertising is the best way. Example Maggie is not that healthy or worth of buying still due to its marketing it is still top in food market. Employ best CEOs
R Kamath
R Kamath 11 years 7 months ago
Part 2/2 : A case study sd be done first to explore the reasons 4 that..may be their culture, type of weather, difficulty in wearing silk sarees etc.. could all be the contributing factors towards this. Let's not lose hope as revolutionary changes take time to change & perhaps,it's just a matter of time, before d world starts embracing silk. Meanwhile, let's make all the concerted efforts to popularize/channelize silk products in d int.markets. Let's ve SILK CLOTHING OUTLETS in major int.cities.
R Kamath
R Kamath 11 years 7 months ago
Sirji, Part 1/2 : While we, Indians have evolved ourselves with western clothing concepts in most of our cities/towns/rurban areas, we've not been successful enough to penetrate the international market with our traditional silk clothing products. Let’s find out why is so first ! Is it because of lack of our effort or lack of interest on the part of western world ? Let’s examine that first!
PRAKHAR AGGARWAL
PRAKHAR AGGARWAL 11 years 7 months ago
Let ask help of Players, officers, Business groups head to wear once a week or daily if they want it would become a style statement. if they do there fans would like to do Making a style statement all over INDIA through the successful persons they just wear then a huge increase will be there. Let Govt gift them as a appreciation but might they wear if Sachin tendulkar/ salman khan wear once a weak there picture come on television there followers will do like salman hair style etc r followed
PRAKHAR AGGARWAL
PRAKHAR AGGARWAL 11 years 7 months ago
Gov ask companies and there officers too Every weak one day a Silk wear Product to wear and if it mandates thn people firstly might forcefully bye it then when they will use it they know d real profit of silk product they might buy thereself Indian silk clothes r rich quality
Madhanraj Duraiswamy
Madhanraj Duraiswamy 11 years 7 months ago
Silk products in India is quite attractive for foreigners however Locals are hesitating because of cost, maintenance and feeling that it can be used only for Celebrations, functions, marriages and usage is very low. Introducing different patterns by using computer aided designs and reduced cost might increase the attraction of buying by locals.
Purshottam Shrivastava
Purshottam Shrivastava 11 years 7 months ago
Shri Narendra Modei Ji I would like to make some changes in RTE (Right to Education) bcoz some minority institutions are not given free admissions on their institution becoz they are free to give admission or not as per present rules. They are taking very high fee and always refuse to take the admission of poor students. Pls make some changes in the RTE which can make minority instituions under the act. Thank You