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How to increase the demand of Indian silk products in the country as well as abroad?

Start Date :

Jan 01, 2015

Last Date :

Jul 17, 2015

04:15 AM IST (GMT +5.30 Hrs)

Submission Closed

Silk, the Queen of textiles, is adored by all for its sheer sheen, luster, elegance, class and comfort. It has several natural properties like natural sheen, inherent affinity for ...

Silk, the Queen of textiles, is adored by all for its sheer sheen, luster, elegance, class and comfort. It has several natural properties like natural sheen, inherent affinity for dyes and vibrant colours, light weight, resilience and excellent drape etc. which makes it distinct from all other fibers both natural and man-made. Though silk products are consumed more by urban rich, its production is highly employment oriented, low capital intensive and remunerative that churns out value added products of economic importance, especially the rural people.

India is the second largest producer of silk in the world and the silk industry provides employment to about 7.8 million people in the rural and semi-urban areas in the country. The women participation in various activities in silk value chain is about 54%. The silk always attracts competition from synthetic fibers, though which look like silk.

Share your ideas and opinions on how to increase the demand for Indian silk in the country as well as abroad by exploring new products, designs, markets, fashion, trends, promotion measures, target groups, etc.

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archana kumar 11 years 5 months ago

give advitisements and send peoples to abrod to give masages

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shruthy v s 11 years 5 months ago

Sir demand.silk demand abroad can be increased through adverisemant on the qualities of silk as it is a fabric that suits every climate type.We need to create more fashionable dress materilas in silk to capture markets abroad.regarding exports we need to conduct analysis on the nature of demand and be able to predict fluctuations.if demand from a particular country fails it can be send to markets in other countries.

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shruthy v s 11 years 5 months ago

Sir..silk industry in our country faces the problem of insufficient demand .our main competitor is china .but now production in china is decreasing since people are shifting from silk to other industries,We can increase silk production by increasing its cultivation in rural areas and establish weaveries nearby.it will help in creating employment.this woven silk can be purchased by the textile industry.the weaveries and cultivation should be proportional to domestic as well as international conti

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Sudipta Sen Gupta 11 years 5 months ago

Silk materials to be used by people according to location specific, climate and local manufacturing to be increased and if it is made compulsory for the employee to use and to show it to the others to taste the quality. Local media to promote the same so that others take interest. Demand will follow definitely. latest example is to the world MODI KURTA.

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AKASH BALI 11 years 5 months ago

1.SILK material sarees & clothes are warmer in summers & colder in winter,so some material should be mixed with the silk to overcome this problem,& technical expertise should be provided. 2.From silk many type of decoration items can be created due to its shine & sheen. 3.Various types of sofa & table covers can be created from silk. 4.MUFFALARS can be created from the silk. 5.E-COMMERCE selling of silk products for international costumers. 6.Benefits of silk should be marketed.

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Omkar Marballi 11 years 5 months ago

Subject: Confidential matters regarding our border Sir, Shouldn't allow media to telecast regarding our border force and all sir, all in bhaarath not living for bhaarath sir.. Its hazardous to nation.. And leaking of confidential matters such as "operation D" incase of dawood ibrahim n all its not to disclose to public na sir

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Ankur Singh 11 years 5 months ago

Asking every famous personality to wear silk clothes and promote it. Indians will simply follow them as they does. For exports arrange some celebrities with international fans following to promote it in abroad Trust me we all follow celebrities, ask them to promote we will start using blindly

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Jay Chan 11 years 5 months ago

By asking Actors in Films, serials use the Indian silk usage in their programmes. Especially serials can have impact. Make media realize the art and value of traditional dressing styles by giving media guidelines to propogate the products of our weavers and khadi. Improve technology of our weaver community and efficiency of their machinery. Encourage research in silk manufacturing methods and material and manufacture. Stalls in tourist sites of arts and handicrafts are important.

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Shivang Gandhi 11 years 5 months ago

Good marketting, easy availability and affordable price are the principles to increase sales of any product

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rajeevraju balraj 11 years 5 months ago

MODIJI make wearing of khadi silk compulsory on every friday across the country in all central govt offices, later on all states shall follow , silk kurtas should be supplied at reasonable prices to students in central schools, central universities and make wearing of it mandatory on one day a week.we have SC, ST, BC hostels where children should be supplied silk kurtas so that they can wear on dasara or id or any religious festivals.

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