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How to increase the demand of Indian silk products in the country as well as abroad?

How to increase the demand of Indian silk products in the country as well as abroad?
Start Date :
Jan 01, 2015
Last Date :
Jul 17, 2015
04:15 AM IST (GMT +5.30 Hrs)
Submission Closed

Silk, the Queen of textiles, is adored by all for its sheer sheen, luster, elegance, class and comfort. It has several natural properties like natural sheen, inherent affinity for ...

Silk, the Queen of textiles, is adored by all for its sheer sheen, luster, elegance, class and comfort. It has several natural properties like natural sheen, inherent affinity for dyes and vibrant colours, light weight, resilience and excellent drape etc. which makes it distinct from all other fibers both natural and man-made. Though silk products are consumed more by urban rich, its production is highly employment oriented, low capital intensive and remunerative that churns out value added products of economic importance, especially the rural people.

India is the second largest producer of silk in the world and the silk industry provides employment to about 7.8 million people in the rural and semi-urban areas in the country. The women participation in various activities in silk value chain is about 54%. The silk always attracts competition from synthetic fibers, though which look like silk.

Share your ideas and opinions on how to increase the demand for Indian silk in the country as well as abroad by exploring new products, designs, markets, fashion, trends, promotion measures, target groups, etc.

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Showing 1209 Submission(s)
Ravi khunteta
Ravi khunteta 11 years 8 months ago
My Issue is "Cleanliness of Indian Railway System" : Last week i travelled from Pune to Jaipur to and fro. Among the 10 Sleeper Coaches , only 1-2 coaches had Dustbins in them. In the AC coaches, generally there remains dustbins on either side of coaches but in a long journey trains those dustbins get filled within few hrs. And then 90% of peoples starts throwing wastes by windows.Under SBA, Government should put posters on every Window/door of Trains for Clean India Message !! Jai Hind !!
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Sumana R
Sumana R 11 years 8 months ago
Advertise our silk products using celebrities.ask volunteer among celebrities to advertise silk products.because we are living in the era where every one are following there roll model living style. so lets create demand using those good personalities.
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Manoj Unni
Manoj Unni 11 years 8 months ago
Every state should have showrooms in major cities in all other states functioning 365 days a year ,well stocked, latest designs.The people manning these showrooms should be pro active. They should be rewarded according to increase in sales. Silk textiles should be popularised by social/commercial media. There should be brand ambassadors for silk popularisation. Industry should also focus on developing blended fabrics with silk.Regular supply of good quality yarn.
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Manoj Unni
Manoj Unni 11 years 8 months ago
1. Appoint a person in every embassy to overlook exclusively popularise silk products according to that nation's dressing tastes 2.Hold frequent exhibitions in all countries help of Indian associations. 3. Use Media.-social/regular 4...Fashion institutes to collaborate with weavers regarding designs 5. Make online purchases easier ,prompt delivery. 6.All categories of silk cloth to be standardised at source so as to prevent fakes.It will help customer confidence. 7. Customer redresal forums.
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MANISH KAPADIYA
MANISH KAPADIYA 11 years 8 months ago
Main thing is that we want to creat brand values of silk manufacturer and give them guidance to selling via online and create those brand will benefit for us...
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Arun Unnikriahnan
Arun Unnikriahnan 11 years 8 months ago
Create a website for online purchase of real silk , should make sure abt selling real silk with reasonable price . Also add everything abt silk and abt its history and details u mentioned before
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NABAKISHORE PANDU
NABAKISHORE PANDU 11 years 8 months ago
The real & true the identification of one particular department for using the silk protects for prorogation and promotion of products for super marketing and customer attraction in all the regions within the period of short time. NBDP INDIA wants to be utilizing to its field units with the supporting the partner and associate organization for awareness campaign for utilization of silk products and association for government departments for utilization and involvement of Nation Development
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NABAKISHORE PANDU
NABAKISHORE PANDU 11 years 8 months ago
The action plan for silk product to users of all other products in the local, regional and national and international level. The research and marketing research may be necessary for present statistics of the silk users in specially field . Not users may be attractive in different specific attraction rebates , gifts, discounts though seminars, workshops, melas undertaken if different units of panchyat, block, districts, state,national and international level.Our plan NBDP INDIA will focus for
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Shashikant Mittal
Shashikant Mittal 11 years 8 months ago
So the real micro economic effect of increased price of petrol and diesel does not get reversed when there is reduction in petrol and diesel price.
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