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How to increase the demand of Indian silk products in the country as well as abroad?

How to increase the demand of Indian silk products in the country as well as abroad?
Start Date :
Jan 01, 2015
Last Date :
Jul 17, 2015
04:15 AM IST (GMT +5.30 Hrs)
Submission Closed

Silk, the Queen of textiles, is adored by all for its sheer sheen, luster, elegance, class and comfort. It has several natural properties like natural sheen, inherent affinity for ...

Silk, the Queen of textiles, is adored by all for its sheer sheen, luster, elegance, class and comfort. It has several natural properties like natural sheen, inherent affinity for dyes and vibrant colours, light weight, resilience and excellent drape etc. which makes it distinct from all other fibers both natural and man-made. Though silk products are consumed more by urban rich, its production is highly employment oriented, low capital intensive and remunerative that churns out value added products of economic importance, especially the rural people.

India is the second largest producer of silk in the world and the silk industry provides employment to about 7.8 million people in the rural and semi-urban areas in the country. The women participation in various activities in silk value chain is about 54%. The silk always attracts competition from synthetic fibers, though which look like silk.

Share your ideas and opinions on how to increase the demand for Indian silk in the country as well as abroad by exploring new products, designs, markets, fashion, trends, promotion measures, target groups, etc.

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Showing 1209 Submission(s)
s rambabu
s rambabu 11 years 8 months ago
No one worry about decrease rupee value,I came to understand that before trading commodities rupee value below 45,in share market Indian companies trading is OK its depends only India,but commodities related to all over world,like big countries forced indirecty idea to decrease rupee value that is commodities sharing,before commodities sharing gold and silver values less than 40%,artificial demand creates,you should know price depends on demand,so withdraw commodities from trading will help inc
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sandeep Rathee
sandeep Rathee 11 years 8 months ago
ONLY ONE GOLDEN RULE TO INCREASE THE DEMAND OF SILK PRODUCTS IS"JO DEEKTA HAI WO BEEKTA HAI".SO DO PROPER ADVERTISEMENT.I HAVE PROPER ADVERTISEMENT PLAN ,BUT DUE TO WORDS LIMIT I AM NOT ABLE TO EXLPAIN THAT PLAN HERE.
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Nitesh Sharma
Nitesh Sharma 11 years 8 months ago
make its a brand and open some company outlets .creat some scheme of govt. plan in purchases of silk product from govt.outlets of silk products . star should be involve in advt. of silk product branding. as bran ambessedor
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sandeep Rathee
sandeep Rathee 11 years 8 months ago
It is emotionally charged country.our products are best.but their no proper advertisement is not done.A proper advertisement should be done.like flipcart ,snapdeal there shuld be a website for indian made or khadi made products.i can give example ,in winter people come to my state from j&k to sell cloths.haryana people do lot of shopping.ladies like kadi suits .but there is no platform where these products can be sold.mnc's spend their maximum money on advertisement.
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Bhanu Chander
Bhanu Chander 11 years 8 months ago
@suniita, even China out-beat US and Japan and stood as fastest economic growing country ! It has to be noted that it's the citizens/people who made a change in their lives and Chinese govt. is just a tool. The citizens made themselves aware of the outcome of population growth, resource over utilization and importance of education to all level. Gender quality is also one important factor to be considered. We, the citizens of India need to get aware (somehow) for our own development !
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sunita jain
sunita jain 11 years 8 months ago
If China such a populated country can be clean then why not India. Before visiting China I use think US or Australia or Singapore are clean coz of less population but after visiting China I really got upset. Ifekt full of population in the malls and railway stations looked healthy and wealthy and also clean. It really bothered me . we should do "make in India and ."Swach india" . after hearing independence speech I m really dreaming villages as model villages.
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Abinash kumar Matia
Abinash kumar Matia 11 years 8 months ago
If INDIA do a huge amount of advertisement and appoint the international idol like sachin tendulkar,sharuk khan ,narendra modi,kailas satyarthi as a brand amasoder.we have to show up that using khaki is a new fashion and style through film is most make a print on peoples mind......
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ashish sharma
ashish sharma 11 years 8 months ago
Reduce the rate of silk, villages me silk production plant lagaya jaye aur wahi k peoples ko job provide ki jai... jis se kum cost me silk produce hoga aur logo ki income badhegi rojgar badhega. marketing ki jaye silk ki jyada se jyada over all mediums such as T.V , internet , radios,social networking sites etc. Kyo ki " JAB DIKHEGA TABHI BIKEGA".Famous Celebrities ko brand ambassadress banaya jaye.Silk se jo bhi garments banaye jaye according to latest trend and peoples need.Demad badhgi.
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Kalpana Sivasoupramanien
Kalpana Sivasoupramanien 11 years 8 months ago
...way, the cost will be obviously high when compared to the manufacturing place, so lots more people may come to India, that will increase the foreigner visit as well. Many designs are being introduced on silk which already attracts people at all age. So continuous new introduction and ideas will surely improve the demand.
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